With 4 in every 5 people getting their purchases online, any business that isn’t connected in some way to the world wide web will lose about 90% of potential profits. That’s why, if you are a shrewd entrepreneur, you have to surf with tides and go where the action is.
But how do you compete with E-commerce giants like Amazon, Ebay and Alibaba to name a few? The secret is SEO. What is it? Let’s find out how it can help you flourish in marketing your products online.
What is SEO?
SEO or Search Engine Optimization is basically employing systematic methods in getting your website or business site to be on the first page of a target search engine like Google, Yahoo, Bing, Opera, etc. Most companies are focusing on getting on the top page of Google since 99% of people use it in searching for things online. The experts at Build Business Online confer that in order to gain more ground in online marketing, you have to let people know that your business exists to help them. Or else, no one will visit your website, and the money you spent on building it just goes down the drain. Not to mention you lost the chance to get more customers.
How Can SEO Help Businesses?
Aside from the known fact that SEO will ultimately be your gateway in being successful in marketing your products online, there are still other things it can help you with. Want to know more? Please read on.
Improve Your Website Traffic
For novices in the SEO jargon, website traffic is the number of people who visit your site every minute of every day. This is the measure of how visible your website or company is to the online public and gives you an idea if your business will be successful in online marketing. SEO helps you to have more visits from people helping your rank higher and be on the top page of Google. This is done by using the most searched keywords or SEO keywords that people use to find anything online. This is because Google was designed to give its users search results that exactly contain the words they typed. That’s how you can get more people to be curious about your product or company.
It Builds Your Website’s Credibility Online
Credibility in e-commerce means having more people visiting the website and ranking higher in Google searches. In layman’s terms, when a business is typically the go-to guy for people for a particular need, it has credibility and is thus trusted by the consumers. That’s the name of the game in online marketing.
SEO builds your website’s credibility not only by giving you more visitors but also by linking your website or its pages with more credible ones. For instance, if your industry is in the medical profession, the content of your website can be linked to Healthline.com, WebMD, MayoClinic, MedlinePlus, etc. When Google sees that you have credible sources for your web pages, it basically rewards you by giving you a higher ranking than the rest of your competitors.
SEO Creates Better User Experience
User experience means how easily people navigated your website. Do they click on several occasions just to get to the specific web page they want to be on your website? Or have they gained anything valuable for your website? Google measures UX too because if people are happy on the websites that they have visited when they searched through Google, it reflects in their efficiency to give valuable information and experience to the user.
SEO helps you give your visitors a better experience on your website by simplifying commands, placing the Contact Us page somewhere that they can readily see, Products pages are front and center, giving them a taste of what you can offer to them on the home page. When people understand how to navigate your website and they like what they see, they tend to stay longer until they make a purchase or avail of your service.
Think of your website as your physical store, when people see that you tend to the intangible aspects of your store and they might find inside what they are looking for, they will go in and have a chat with your people.
Increases Profits through Local SEO
This applies more to small businesses that want to reach more people in their community. Local SEO gives you the opportunity to be more visible to the people in your area by linking to websites that have higher rankings within your vicinity and including content that only the people living in your area would understand and know.
More people engage in purchasing products and availing services near them primarily because of its convenience. When you want a new telly, and you’re living in Wales, you don’t want it to come from Liverpool or Manchester. Not only does the delivery time a little later, but you would also have to drive miles if there’s something terribly wrong with it. And local SEO is banking on that convenience.
SEO is Relatively Cheap
When you want to use SEO to be your primary marketing tool, you don’t have to spend more than you do than traditional marketing, e.g. flyers, brochures, radio, newspapers, television advertisements, etc. You should be able to find a credible and marksman SEO agency. However, you should consider some factors before partnering with any SEO agency. This will give you a better gauge of the capability of the agency to target your chosen market, convert your visitors to consumers, and even gain control of their purchasing habits by being a repeat customer.
SEO has still many things to offer businesses, small or large. It has the ability to connect you to a larger market, concentrate on your chosen target consumers, convert their website visits to income, and give you a better position in moving your business online. Of course, SEO doesn’t do magic. But a good SEO agency can truly help your business to grow, even exponentially.