7 Things to consider when you’re partnering with an SEO agency

SEO

With social media use and online idling at an all-time high, business owners rely heavily on digital marketing to increase customer conversion rates and boost monthly sales.

Luckily, there are a plethora of digital marketing firms specializing in SEO, also known as search engine optimization.

If you want your business to outshine its crowd of competitors, you’ll need to invest a generous amount of time and resources into refining your SEO strategy. For optimal results, team up with an SEO agency that can provide you with the digital marketing insight you crave.

Be sure to take your search 110 percent seriously and avoid settling on the first digital marketing firm you stumble upon. Remember, it’s your responsibility to team up with a reputable SEO agency. Searchbloom is a prime example of an SEO agency dedicated to your business’s success. Upon hiring, Searchbloom’s team of search engine optimization experts will work to spike your site traffic, increase your brand visibility, and build a sturdy customer network through the ART of SEO (Authority, Relevance, Technology).

If you want to make a well-rounded and sensible SEO agency decision, you should take these seven factors into full consideration.

Background

Don’t ever make the mistake of teaming up with so-called SEO “experts,” undeserving of their title. During your search, limit yourself to SEO agencies with loads of experience. Opt for an SEO agency with a strong track record, preferably an agency that’s worked directly with clients for a minimum of five years. You don’t want to sell yourself short with a company staffed with individuals who can’t craft effective and engaging SEO campaigns.

Client feedback

It’s crucial to zero in on SEO agencies with positive ratings and reviews from existing and current clients. If you want to make a well-informed decision regarding your SEO agency, allocate ample time to assess online reviews. Scan for any critiques of their timeliness, their professionalism, or their success rates. Remember, you should put just as much effort into evaluating all ratings and client testimonials you come across.

If you’re hoping to launch a successful SEO campaign, you should restrict yourself to SEO agencies that are known for excellence, reliability, fast response times, and reasonable rates. If you’re a business owner, you don’t have time to waste on a less-than-satisfactory SEO agency. Do your due diligence to ensure you maximize every cent of your company’s marketing budget.

Budget

You should never make the mistake of hiring an SEO company without first asking about rates. While you may be working with a limited marketing budget, avoid hiring the cheapest agency you can find. After all, you get what you pay for.

For a best-case scenario, you’ll need to strike the right balance between cost and results. You should strive for reasonably-priced agencies that can boost your local and national SEO rankings, collect authority-building inbound links, and optimize your website for mobile use. Suppose you simply opt for the most affordable agency in your area. In that case, you risk regretting your decision in the long-run once you notice your online traffic has stagnated or even plummeted.

To ensure you partner with a reliable SEO agency, ask in-depth questions related to pricing plans. Remember, overspending can be as detrimental to your business as underspending.

Commitment to good customer service

It’s in your best interest to opt for an SEO agency with a glowing public image. When an SEO agency receives an abundance of positive reviews and testimonials, you can rest assured that their team of SEO experts take customer service seriously and prioritize customer satisfaction at all costs.

As a first step, you should make sure your contact person is courteous and responsive. It can be extremely frustrating to wait days for responses to simple questions. If an SEO company doesn’t show you the respect you deserve,  you should look elsewhere without thinking twice. The most reputable SEO companies are those that deeply value high-quality customer service and carve out time in their busy schedules to address client concerns.

Available specialties

It may be wise to hire a digital marketing agency that offers services outside of search engine optimization, keyword optimization, and PPC management. Many reputable digital marketing agencies present clients with a variety of service options in relevant specialties that can take their online presence to higher tiers.

If you’re considering hiring an SEO agency that can assist you with online reputation management, identity branding, content quality, and more, compare service options between local digital marketing agencies. In said comparison, factor in price and customer review quality.

Client lists

If you want to feel confident about your SEO agency choice, then you should try to find options that boast impressive client rosters. It can give a client much-needed peace of mind to know that reputable and widely-known businesses have put their trust in your SEO firm of choice.

Instinct

If you don’t want to regret your SEO agency choice for months to come, you should follow your instincts. When meeting with a representative of the company, trusting your intuition can be an invaluable strategy.  If you interview an SEO agency representative and immediately doubt their credibility, question their qualifications, or suspect overpriced services, be sure to continue your search elsewhere.

Conclusion

If you’re looking to refine your website, attract new customers, and boost your search engine ranking, consider recruiting a reputable SEO agency. When you partner with a team of search engine optimization experts, you can devote your attention to other work-related responsibilities and meet deadlines with ease. Don’t inundate your schedule with tasks you aren’t qualified to complete. Trust a well-reviewed SEO agency to remedy any website errors, resolve slow loading times, and collect inbound links.