How the name can make it or break it for your business

Starting your own business is no easy task, and there is so much you need to do and prepare for a launch.

Most industries today are highly competitive, due to the use of the internet, and the ease of starting up new companies. All the small details matter and your business name are very important.

Finding a good name

It is an easy job to point out that a name is important for your business, but it is not as easy to come up with one. Deciding on a name is a big step because it takes both time and a lot of money to change it up once it is in use. Finding the right name takes time, and there are many tools you can use to make it happen. You can for example brainstorm with your team, point out what names you don’t want, and look in your industry at what the competition is doing. Also, you can take advantage of a name generator for businesses, such as to make the process easier.

Why it matters

It is estimated that we see around 6,000, to 10,000 ads a day, and even more brand names. It is therefore a no-brainer that your business must do everything it can to stand out. A name and logo are often the way we first discover a brand, and it is crucial that it stands out, and is easy to remember. In addition to this, more companies are moving their entire business online, due to fewer costs, and the fact that many thrive from working at home. Being recognized online can sometimes be even more difficult, which is why the name and the first impression it gives, really matters.

How it can hurt you

Many things can go wrong when naming your business. It can seem as though most huge companies have been named at random, such as Apple or Windows. These are names that do not make sense for the line of work they are in, but they work! And most importantly, they don’t harm the company. When you are in the process of finding a fitting company name, you also must keep in mind that it can be read worldwide.

Therefore, the name mustn’t mean anything ill-fitting, or offensive in other languages. If there are some specific countries you are targeting, it is a good idea to do thorough research and ask locals what their connotations to your name suggestions are, before you decide. Read more about how to find a great internal name here:

Naming your business might be difficult, but it is very important if you want to succeed. Studies show that science and human anatomy play a big role in remembering a good business name and making you stand out from the crowd. What you do with your brand is ultimately what will make it great, but surely a killer name is a very good start.