Standing out from your rivals can be a tough task. Here are five things you can do today to raise the profile of your business and drive revenues
Building a successful business requires vision and determination.
Regardless of the sector you are in you will face daily challenges, from hiring the right people to fine-tuning your products and services.
But the biggest hurdle to clear is to ensure your business or brand stands out from your rivals and connects with the audience you wish to target.
There are many ways this can be done, from branding and marketing to paid for advertising, but some take more time, resources and investment than others.
Below are five things you can do today that will instantly improve the visibility of your business/brand/product to drive engagement and sales.
List your business on an affiliate marketing site
Affiliate marketers are experts at lead generation. They publish content and offer services that engage consumers and then drive them towards your products.
Affiliate marketers work across all sectors, from insurance and energy to car finance, clothing and cosmetics. Big name affiliates include Compare the Market and Trip Advisor.
One sector that has a thriving affiliate ecosystem is online casino where operators and brands list their sites with publishers.
Indeed, some of the latest casinos can get a flying start for their business with Bojoko, a popular affiliate site that attracts readers and players from countries all over the world.
In most cases, you only pay the affiliate marketer if the consumer buys your product which makes it a very cost-effective route to gain more exposure for your business.
Create your own information hub
By creating an information library on your website, you can quickly improve where you are listed on search engines such as Google.
So long as the content is unique, authentic, well written and highly valuable, it can have a big impact on where you rank on SERPs.
If you haven’t already, create a content hub on your website and pack it with news stories, guides, features and interviews that will engage your audience.
Use social media to grow your audience
Social media platforms like Facebook, Twitter, Instagram, Snapchat and even LinkedIn can generate huge interest in your business without costing a penny.
For the best results, identify your audience and the platforms they engage with most. From this, put a content plan together and post regularly.
You can also use social media to share the news, articles, features and guides published on your content hub to gain even greater exposure for your business and/or brand.
Finally, if you do have budget you can “boost” posts to highly specific demographics to ensure your messaging reaches its intended audience.
Sponsor events
Depending on the business you run and the sector you operate in, sponsoring events, teams and people can significantly increase awareness among customers.
There is often a misconception that sponsorship is only for corporate giants, but there are plenty of local opportunities, too.
For example, if you have developed a platform that allows estate agents to book viewings with prospective buyers, you could consider sponsoring an estate agent awards evening.
This would be a great opportunity to drive awareness for your business and product among the very people that would be using it.
In addition, sponsorship is often a cheaper alternative to other paid for advertising and marketing opportunities.
Paid for advertising and marketing
While paid for advertising and marketing can be costly, for some businesses it is the most effective way of raising their profile among customers and consumers.
This might be taking out a double page spread in a magazine, or it might be working with a social media influencer or partnering with a popular podcaster.
Again, think carefully about your target audience and the media that they are engaged with in order to maximise the potential of paid for marketing and advertising.
These are just five ways in which you can help increase exposure for your business and/or brand today.
Of course, while they work individually, for the most impact they should be used together as part of a wider marketing strategy.
