Craft a Different Brand Identity with These 7 Strategic Ways

Brand identity

As crucial as brand identity is to a company, building it doesn’t happen overnight.

It is so much more than choosing a couple of colours and slapping them up on a logo as it requires deep thought and strategic designing. The latter will need you to have a strong and skilled team on board that has an intimate understanding of your brand values. Apart from these link building is another step on the way. 

In this comprehensive guide, we will tell you all about creating your very own brand identity and what you can look forward to during the process. 

Complete Your Brand’s Strategy

The brand strategy outlines a detailed plan for all significant impending achievements and future progress direction. It consists of the brand mission, brand messaging and brand identity. Brand identity is nothing but a tool that helps you communicate your brand’s values visually, supporting your brand strategy. It consequently becomes even more vital to focus on the brand strategy before jumping into the brand identity. 

Get clear on your brand values and brand messaging to start the process as they will help you figure out what you want to say via your brand.

All this might sound like an intimidating challenge, but it doesn’t necessarily have to be this way. With the right support on your side, you can seamlessly traverse this path and make substantial progress. You can hire cutting-edge link building services to help your company rank better on search engines by utilising backlinks from reliable sources. 

Ponder Over Your Current Brand Identity

It is essential to approach a branding project from a critical and philosophical eye. You need to inspect every aspect until you get to the core or the heart of your brand. Even if you are starting from scratch or rebuilding yourself, you need to update your previous identity while looking over at the current state. 

The idea is to align your brand identity with your goals and understand how external parties will perceive your brand. Reflecting on things accurately and honestly is perhaps the only way to figure out where you are heading and then bring yourself back on track.

Learn About Your Persona

Try thinking of your brand identity as the face of your company. Create something that can accurately communicate what your company stands for. Besides this, brand identity is also dictated by why your customers want to see and engage. Nothing matters until and unless it resonates with them. 

Try understanding your customers’ needs and wants and then try to work your brand identity around those things. You can try creating personas that represent different target demographic and psychographic segments. Apart from accounting for your primary audience, also consider the perception of secondary and tertiary groups.

Keep an Eye on Your Competition

Apart from differentiation, it is also essential to understand the competitive landscape. Getting an idea of who the competition is, and how your brand compares in presentation and perception is a big plus in the whole process. 

Develop a Creative Brief

Once you have finished the previous steps, you will have access to all the required information to design. You can try starting with the creative brief that accounts for all the information required to keep your team aligned. 

Take Things to the Next Visual Level

The right time to embark on your website’s actual visual process to describe your brand identity is now. The main question here is how to communicate your brand’s personality to your customers. You can start by brainstorming word clouds that are perfect descriptions of the brand. You can then think about how those words will translate into a visual scenario. The process might seem abstract, but it is essential to go through because it is a huge stepping stone after all.

Design Individual Elements

You can try focusing on individual elements at this step so that nothing is left out. We have outlined what those elements are in the following steps.


Everything starts with the logo. Start with basic, and once you start liking what you see, you can make further enhancements to it.


These colours come in after your logo has been finalised. Pick out a clean and flexible palette that looks playful yet not too busy on the eyes. 


Another vital part of your visual language, typography is closely connected to your logo. You can try sticking to 2-3 fonts in the same family, including primary and secondary typefaces.

Author Bio:  

Sheryl Jones is a Senior Marketing Specialist at – An affordable SEO services company. The company specializes in white label services in web development, web designing, digital marketing & marketing automation. She enjoys sharing her insights and thoughts on web development and digital marketing best practices on the Uplers blog.