COVID Inspired Trends in Product Marketing

The global COVID-10 pandemic tested businesses across the nation to create new and enticing ways to interact with current customers while aggressively capturing new audiences and customers.

The adage of meeting your customers where they’re at is taking on an entirely new meaning with many people under stay-at-home and social distancing recommendations. This new reality pushed businesses to invest financially and creatively into a firm reliance on video production to engage, educate and convert new customers.

With all businesses rushing toward the same processes, being first requires new and exciting innovations to rise above every company’s white noise and attract customers toward your brand’s story. The pandemic certainly did not create the need for a rising frequency of higher quality video production, but it pushed the need to the top of the list. In the age of social media communications like Facebook, Tik Tok, and YouTube, video has become the highest-rated value-add for any marketing campaign. Consumers today do not dedicate the time to research products of interest without turning to video to educate themselves. More companies are investing in video and photography production because of the value and ROI it brings to their business. According to a video market research report, more than 29% of businesses consider video “extremely important” to their marketing efforts. With a mass push toward increased video production, companies must examine ways to minimize costs and reduce production times while increasing frequency and production value.

Consumers crave this content. Every day, more than a billion hours of videos on social media channels are playing across mobile devices worldwide. Companies are hearing the calls from audiences – also known as current and potential customers — on how they want to engage with products. Videos drive more sales for businesses and lower the customer acquisition cost (CAC) for companies who use video in digital advertising, content marketing campaigns and more. Additionally, approximately 92% of consumers watch videos before making an online purchase.

One area demonstrating exciting technological advances and enabling much of this content production in the product marketing industry is robotics, specifically cinema robotics. Traditionally, robotics in cinema has come with many complexities that require skilled robot experts to work directly with cinematographers to represent creative innovations. Robotics have come with steep learning curves to get the full benefit of their use, which typically requires a dedicated technician to mitigate the apparent disadvantages of using cinematic robotics. This ultimately causes longer production days, more set-up time and increased production staffing. For companies with limited budgets to build product marketing campaigns, using robotics for a commercial or social media advertising video was not a viable option until now.

For marketing executives looking to stay competitive with their brand marketing campaigns, the team at SISU Cinema Robotics has mastered the art of cinematography from the robotics point of view. The tech team has taken a complex, cumbersome issue and simplified it, making it more marketing production team-friendly while still delivering beautiful, crisp visuals on par with cinematic expectations of today.

SISU’s technology behind robotic cinema offers more accessibility to integrate high-quality shots for videos on websites, social media and commercials and is doing so at a lower overhead cost while saving time and resources during production schedules. These cost and production savings enable more substantial investments where video storytelling is required to breathe life into a brand or product. Transitions to robotic cinematics are not a question of if but a question of when. And in today’s competitive marketplace, there is no better time like the present to meet your customers where they’re