Business improvement: Get creative with business signage


Having business signage is essential if you have a physical store. But do you know what makes people get intrigued by a product or a service? It’s the creative and witty business signages.

Every business establishment has business signages, be it a luxury hotel or a simple food stall; they all have signages. If customers need to find items and services, having business signages is still the best way of getting their attention and directing them to your store. And the best way to do so is to be creative with your signages.

Here’s how yo do it:

Play with colours

Colours are influential and set the mood of the person looking at it. Since business signage is essential in every business establishment, the colour of your signage should be striking and has a significant effect on the customers.

Take your cue from the striking colour red of Coca-Cola and McDonald’s. Whenever you think of these two big brands, you automatically associate them with bold red shade. Red is an exciting colour, that’s why it’s often used for food establishments. When used effectively, people tend to impulse buy.

Another exciting colour is yellow. It is warm, alert, and happy, so food establishments use this colour.

White signifies purity and cleanliness. It is often reassuring and calming. However, if you use too much white, it will come off as dull and cold.

Black, on the other hand, is mysterious and powerful. It can draw in the interest of the customers. However, too much of it can be unappealing. It would be best to incorporate it with another colour to lighten it up a bit.

The best colour for outdoor business signages is bright hues since they stand out. You can use bright yellow, green or red. However, do not discount neutral tones because seeing all striking colours at once can be an eyesore. Match the colours correctly, and you will see that people will appreciate your business signage, and potentially be your customers.

Use the correct font

In deciding the font of your signage, there are things you should consider. The time to comprehend the information in your signage and the size of your signage are essential. You should know the characteristics of your signage and your business so that the fonts you will use will stay on-brand with the company.

Bold San Serif font is the safest font you can use in your business signage. It’s easy to read, especially if you are in a moving vehicle. But you can also use other fonts that are on the cleaner side.

If you’re using a creative font, make sure to use it minimally or only at the name of the product. Use a creative font that is easy to read. Also, increase the spacing of the characters in your signage. Bunching letters up together may affect the legibility and readability of the signage.

Invest in durable business signage

The usual materials used in making signage are neon, LED, tarps, wood, and metal. Lighting signage can also work 24 hours a day for you.

Illuminated lettering and lightboxes can be programmed to show what words you want to be shown. LEDs are used to accent the design and curves of the signage. However, lighting signages can cost you additional electricity bills and will not work in changing weather conditions.

Wood is a good material and will look expensive when aged well. But, if the signage is displayed outside where rain and sun can hit it, there is a possibility of ruining it. Metal, on the other hand, is versatile as you can have custom metal signs for your business. Using stainless steel will avoid rusting, making it the most durable material for business signages.

Size matters

In creating business signage, size does matter. It shouldn’t be overly big that it can be an eyesore, but it shouldn’t also be too small that no one can see it. That’s why you should think thoroughly before deciding on the size of the business signage.

In measuring your signage, make sure that you also measure the door and windows that will be affected by the signage. The signage should never block the way where people will pass by, or prevent the light from entering your store.

You should also consider the location of your signage. By looking at the area, you will have an idea of where to put the signage and what size it would be. The last important thing to think about is your budget. If you want more prominent signage, then you will spend a bit more money than opting for a small one.


Signage is a small thing to think about when starting a business, but it is an essential part of your business plan. Having business signage will help you in advertising your products and services, that’s why it should be creative and attractive enough to attract customers.

Author Bio
Rebecca Nelson is a freelance online writer who contributed to various websites. She mainly writes about lifestyle, health, and home improvement. Whenever she’s not writing, she plays golf with her friends.