Louis began work as a PR intern nearly 30 years ago, initially working within the WPP agency network. He quickly progressed to work at Cohn & Wolfe, where he gained experience with clients including Visa International, Barclays Bank, Pedigree Petfoods and Reebok. While at Cohn & Wolfe, the agency was named ‘Agency of the Year’ for three consecutive years by the Public Relations and Communications Association (PRCA).
On leaving Cohn & Wolfe, Louis was the first external PR specialist appointed by Marks & Spencer to help manage the media during a turbulent time of change for the business. At M&S the corporate affairs team was also named ‘In-house team of the Year’ for the work undertaken in supporting the business as it sought to manage the changes to its international store portfolio, UK sourcing as well as the launch of its credit card to more than six million customers.
Louis was appointed head of UK communications at Kellogg’s as the company sought to manage negative media commentary regarding the levels of salt, fat and sugar in their products. The company also faced challenges from the Food Standards Agency that proposed to limit product advertising to children and put on pack ‘traffic lights’ to share nutritional information with customers that could potentially damage the company’s position in the UK marketplace.
In 2007, Louis decided to step away from the corporate world and set up Source PR to deliver PR and communication support to SMEs across the North West. The business has won numerous awards for its communication campaigns and has now grown its offer to provide clients with a broader range of services including social media management other digital marketing services.
Source PR is now one of the region’s leading PR & digital agencies supporting a range of organisations across the UK with their PR, social media management and digital communications.
