Whilst watching the recent episode of The Apprentice we were struck by the use of The Olympics and London 2012 branding so we spoke to John Mackenzie, partner of leading IP solicitors Pinsent Masons for his advice of how to embrace the Olympic spirit without falling foul of the law.
The micro blogging social website has become a huge business phenomenon with businesses really utilising the site to increase their marketing reach.
But can you speak Twitter? Here we explain some of the phrases in a handy glossary
Adam Freeman – the man who created a media storm after quitting The Apprentice hours before he was due to meet Sir Alan Sugar – has hit back at claims he is simply a cocky Essex boy who bottled it.
He’s been called a wannabe and a drop-out, but the 31-year-old businessman from Chigwell has told how he decided to pull out after producers tried to pressure him into presenting himself as another Sir Alan.
The internet’s ability to spread ideas across networks of users rapidly remains one of the most powerful forces in marketing, according to digital marketing innovator David Meerman Scott.
We spend a lot of time at work. For many people they spend more time with their colleagues than they do with their family and friends. In these circumstances, it is only natural that as the working relationship evolves, the environment develops in such a way that people can find opportunities to let off steam by laughing and joking with each other.
Many employers actively encourage employees to find ways to make their work fun because, lets face it, a happy employee is more productive and none of us want to spend the day with a lot of miserable people.
A new study published today reveals that thousands of small business owners in the UK are spending millions of pounds unnecessarily on external consultants and advisors to help manage their employer obligations.
The Award was presented at a gala reception in London by CNBC, in partnership with the Financial Times, to honour those CEOs who are making a difference through leadership and innovation in their industry sectors.
Initial nominations where made by CEOs from European companies in the FT Global 500, whilst the final winners were decided by a panel that consisted of EBLA 2008 winners from companies such as Arcelor Mittal, Autonomy, Fiat and GE, plus representatives from CNBC, the Financial Times and IMD business school.
Business strategist Anita Shah became the first The Apprentice candidate to be fired by Sir Alan Sugar tonight.
The winners of the 2009 Make Your Mark Enterprising Young Brits Awards were announced today (Tuesday 24 March 2009) at a ceremony at the Institute of Directors (IoD), London.
They were each presented with a trophy and £1,000 prize money by Alistair Darling, who made time to chat to finalists and hear their positive stories.
Recognising and rewarding business excellence, innovation and success, The National Business Awards, sponsored by Orange have launched its eighth consecutive regional Awards programme.
Some companies don’t use testimonials from loyal clients because they don’t have any. Some companies have got them and they still don’t use them. When it comes to selling, not using testimonials is like going into the ring with your hands behind your back. You’re going to be knocked out fast.
The reason that testimonials are so effective is that what others say independently about you is 100 times more powerful than what you say. Here’s a quick guide as to why and how you must use testimonials in your selling process.
Small firms fear a tax rise is heading their way in next month’s budget – to pay for the government’s emergency economic programme, according to the latest survey from the Forum of Private Business.
In its latest quarterly Referendum survey, 82% of members of the FPB said they feared the tax rises and slammed the government’s response so far to the recession as ‘ineffective’ by 66% of, and ‘harmful’ by 13%.
Natural selection is not only confined to the theories of Darwin according to a new study which has unearthed a new breed of business owner, fit to survive the current recession and well into the future.
It’s a special occasion and you’ve decided to spend your hard-earned cash on a hot air balloon ride for you and your true love. As you float through the sky without a care in the world, you feel calm, entirely protected by the glorified wicker basket which holds you aloft. It’s a picture of romantic bliss, complete with chocolates, strawberries and a bottle of Dom Pérignon chilling in a bucket for later. But whatever you do, don’t look down!
A rival to the original Austin Mini, the Fiat 500 was one of the first small city cars. Originally produced between 1957 and 1975, it measured 9 feet in length and had a tiny 479cc engine (hence the name 500). In 2007, fifty years after the original, Fiat revised this cheeky little car. It’s loosely based on a 2004 concept car, the Trepiuno. Dean Woodward takes one for a spin for us…
