E-commerce tips: One web-portal oг multiple websites?

That’s all great, but here appears a challenge: how to handle this tremendous amount of information on the single website? Is it reasonable to create new sections, develop new websites, or transfer part of data to subdomains? So many questions, you may admit. Okay, lets clear everything up, highlighting valuable experience of specialists in E-commerce websites development.

Each strategy you choose and each step you take entails its pros and cons. So, it’s better to shed light on some of them, leaving tips for doing business right.

SEO risks

On one hand, by dividing your online store into a number of sub-websites you fail to share the SEO experience with these new projects. However, on the other hand, a project, dedicated to a specific topic and sphere, will allow you promoting it in the best way possible. Furthermore, you concentrate all your efforts on such a sub-website, obtaining spectacular results.

Considering these arguments, we would recommend you to deal with mini websites and optimization with a limited number of queries. Here you won’t run into difficulties and will get a complete control. Moreover, you can concentrate on the content, advertising, bonuses, special offers thanks to the existence of appropriate social networks pages.

Such mini websites also simplify the process of determining the target audience for your product/service. In this case, sales managers will feel comfortable to focus their attention on certain groups of potential customers.

Marketing risks

All in all, the integrity of your marketing product can be ruined if you overwork while dividing your website into sub-platforms. It’s true that being a loose concept the trademark/brand can be associated with a range of products. But neither overplay here: dont disperse customers’/users’ attention so much. It seems easier to win their loyalty towards new products if they are gathered in just one place (one website).

Another risk is hidden in the social networking issue: with numerous sub-websites you disseminate users’ attention and instead of 1,000+ subscribers for one online store you get just 100+ for each mini project.

Our tip here is to concentrate single-brand products within one web platform. If you happen to launch a new trademark, it would be logical to create a new website for it, because in case you fail to succeed your fiasco won’t be associated with the whole brand, and in case of a favourable outcome you’ll get accurate statistical data and metrics.

Audience/Users Flow

You can’t be sure that users/customers will appreciate your efforts on creating an array of mini websites. Despite the user-friendly website navigation it may seem weird to be redirected from one store to other.

Our practical advice here is to center users on one domain within one workflow.


To summon up, it’s obvious you should plan thoroughly your business. Be workable and flexible, adapt to the external environment. Do not just use your social networks – become integrated with them. Remember to apply metrics to evaluate changes and estimate their efficiency, pay scrupulous attention to a users flow.

Additionally, don’t forget that mini websites creation is a time consuming process, as content managersand developers’ actions and efforts seem to be dispersed when it comes to moderating customers’ comments, adding new content and creating mobile versions for an array of online stores.

About the author:
Yana Yelina is a website design and development expert at EffectiveSoft, a custom software development company with 250+ savvy specialists who boast expertise in different business domains. You can reach the author at: contact@effectivesoft.com