The UK’s Department for International Trade has partnered with Bloomberg Media to create an international media campaign targeting the business community.
The campaign, “Believe in the UK”, has been devised by Bloomberg Media’s in-house content agency, Bloomberg Media Studios, to showcase the country’s leading trade and investment opportunities to a global marketplace.
Launching today, a series of custom features and videos will demonstrate how the UK is open for business and is a leading destination across an array of sectors. It will feature leaders from tech start-ups, insurance, food and drink, healthcare, IT services, advertising and design.
From the advertising industry, Johnny Hornby, Chairman and CEO, The&Partnership, kicks off the series discussing the UK ad landscape. “We have always been home to some of the world’s greatest creative advertising,” says Hornby. “From the pioneering days of CPD in the sixties, and Saatchi & Saatchi in the seventies, through to the complex landscape today. We have an undisputed heritage when it comes to storytelling.”
‘Believe in the UK’ will be rolled out across 20 key markets in a phased approached over the next three months via Bloomberg.com. It forms part of the successful and longstanding GREAT Britain campaign.
Conrad Bird, GREAT Campaign Director at the UK’s Department for International Trade, said: “The UK is open and ready for business, and our international trade activity with Bloomberg Media will provide a great opportunity to showcase the very best of what our country has to offer.”
Viktoria Degtar, Head of EMEA Sales and Marketing at Bloomberg Media, said: “Bloomberg has always been the home of international business and our Bloomberg Media Studios team has devised some compelling stories to underline the UK’s role as an international leader.”