Study signals concerns over online privacy among UK businesses

According to a new study from private cloud-sharing platform Pushfor, of the 200 business users surveyed, 89 per cent share confidential or sensitive information, indicating a profound need for online safety tools.

The survey looked at how businesses share content – all but one uses email, with file sync tools, such as Dropbox, following closely behind with 91 per cent. Social media sites were the third most popular with 74 per cent, and content platforms came last with just under a third (31 per cent).

When asked what they consider the safest way to share content, 59 per cent of business users chose file sync services. Email came second with 35.5 per cent, followed by social media and content platforms, which collected 4 per cent and 1.5 per cent respectively.

Results from the research of 200 business professionals accompany a new whitepaper called ‘Making Content Intelligent’. Online privacy expert John Safa wrote the whitepaper, which assesses businesses’ concerns around content sharing.

Email is inadequate and other content sharing services are not providing the right level of safety – this is the general overview from Pushfor’s research and whitepaper.

“The results indicate that email is unable to provide a full service solution to today’s business environment and doesn’t address businesses’ privacy needs,” said John Safa, Co-founder of Pushfor. “This isn’t a surprise given that email wasn’t created with safety in mind but it does show that it’s quickly becoming irrelevant.”

While privacy issues are a huge worry for businesses, they are not top on their priority lists. The survey shows that ‘ease of use’ is the most important factor when sharing content, with 68.5 per cent citing this as their biggest concern.

Business professionals were also asked which feature they’d find most useful when sharing content. Ease of use came top again, with 74 per cent of respondents citing ‘sending large files with ease’.

Safa continued, “There are many tools available that solve certain content sharing issues but workload becomes impractical when businesses use several platforms for different reasons. To meet the highest productivity rate, businesses must adopt content sharing tools that meet their overall needs and not just a specific need.”

Pushfor is a new private cloud-sharing app that has been launched to provide consumers with control and safety around content sharing. The app lets users send self-expiring content and set limitations on how many times it can be accessed. Pushfor will become available to businesses later in the year.