Start-ups given chance to showcase ideas in popup within Londons iconic Topshop/Topman store

topman open doors to popups

The partnership aims to give innovative brands, upcoming designers and undiscovered entrepreneurs the opportunity to showcase their ideas to Toyshop Topman’s global audience.

Launched in 2013, Appear Here disrupts the traditional property industry by enabling brands to book retail space online by the day, week or month.

In the last 12 months nearly 2000 brands have launched shops using Appear Here just in London – bringing new experiences to the high street.

Appear Here’s vision is to create a global network of spaces to enable people’s ideas to travel further.

The Oxford Street store has over 90,000 square feet of retail space and receives over 400,000 weekly visitors, thus offering unbeatable exposure for brands, designers and entrepreneurs.

With over 420 stores worldwide, TOPSHOP TOPMAN is one of the world’s leading retail brands. Recognising the potential of this audience for brands and retailers and since September when the  Oxford Street store listing went live over three years’ worth of demand for space in the store has been registered.

Spaces available to rent include market stalls, concessions, brand experience areas and event spaces. The range of sizes and price points means that both small independent brands looking to boost their exposure, and big brands wanting to create an experience will have the chance to engage with TOPSHOP TOPMAN’s audience.

Brands setting up shop include Spotify, who are using Appear Here to launch their first ever physical retail experience.

The partnership marks the launch of Appear Here In Residence: a collection of exclusive spaces within the world’s best boutiques and department stores.

In Residence aims to give small brands the opportunity to be in some of the world’s most desirable retail stores, meaning both independent brands and household names have access to exciting audiences.

Ross Bailey, CEO and Founder of Appear Here, says: “Retail is about more than the products you’re selling: the experience is everything.

“It’s great to see big global brands like TOPSHOP TOPMAN share our ethos and are passionate about delivering memorable shopping. This partnership marks the start of Appear Here In Residence, a new wave of global retailers giving independent brands the chance to place themselves in front of a huge audience. In Residence also gives big names like Spotify the opportunity to create an innovative experience for the consumer, totally changing the way their brand is perceived. For the brands in TOPSHOP TOPMAN over the coming months, it’s an incredible chance. I can’t wait to see their ideas come to life.”

This week, the pop-ups appearing in-store include:

Spotify: Setting up their first physical store in the TOPSHOP Christmas Grotto, global music streaming service Spotify will be offering half price Urbanears headphones to Spotify’s premium customers in store at TOPSHOP. Spotify Premium will be on offer at an attractive price of 99p for the first three months subscription rather than the normal fee of £9.99 per month.

WonderLuk: Sourcing the best independent designers from around the world, WonderLuk curates stunning collections of avant-garde and 3D printed jewellery. Their designs are completely unique and have been digitally manufactured in the UK.

Happy Plugs: This will be Happy Plugs first UK store. Designed in Sweden, Happy Plugs turn tech accessories into fashion must-haves. Just like any other fashion brand, Happy Plugs add new collections and fresh looks every season

Redland London: This premium luggage brand is the creation of a second generation of a family’s love of travel and passion for luggage. The latest collection is in collaboration with Pantone and features a stylish range of bags in a vibrant array of colours

Stubble & Strife: Passionate about shaving, Stubble and Strife was born in Greenwich Market London in 2013, with the sole purpose of bringing people the best beard, moustache, shave and skin supplies that are all made in Britain.