Singapore Airlines plans to woo SMEs

The as yet unnamed programme will permit SMEs to gain benefits from flights taken by employees in addition to the mileage and tier points earned by the individual.

SIA is not a member of Star Alliance’s PartnerPlus Benefit programme, which offers similar perks to companies, and has chosen to launch its own scheme instead.

Subhas Menon, the carrier’s European vice president, said: “Our corporate frequent flyer programme is being designed and we will launch later this year.”

Image: Maxene Huiyu /