New measures introduced to help UK designers protect their rights

Sir James Dyson

Providing notice of registered intellectual property (IP) rights by marking a product is optional but allows the rights holder to highlight that the design is registered. This means that infringers cannot claim that they could not have known that the design was protected.

The government is seeking views on proposals to help designers enforce these rights. The proposed measures will enable designers to mark their products with a web link, instead of having to stamp the product or attach a label with the registered design numbers. The web link would notify third parties of the relevant registered design rights and keep information up-to-date as IP rights change.

Making a false claim that a design is registered can result in a fine, so this proposed change would simplify the system for design owners and users.

The proposal was announced by Intellectual Property Minister, Baroness-Neville Rolfe, on a trip to the headquarters of British technology company, Dyson.

During the visit, Intellectual Property Minister Baroness Neville-Rolfe, said: “Dyson is at the forefront of technology and innovation in the UK so it is apt that the announcement has been made here. Strong IP systems allow innovation, creativity and entrepreneurship to thrive.

“We are confident that virtual marking for registered designs will be very warmly welcomed by UK companies for whom design is key to their success. Dyson is rightly famous for its innovative designs. The company recognises that it would be a simpler way of providing notice for those rights owners who wish to make use of this option.”

Sir James Dyson, Founder and Chief Engineer, Dyson, said: “Virtual marking will propel intellectual property into the digital age. Next, we need to uphold a culture where inventors resolutely protect their ideas and where the ideas of others are firmly respected.”