The added investment from Downing will allow natter to build upon and improve current offerings including updating the platform to provide more functionality and accessibility. Additional functions include the ability to embed images and links within ‘natters’, as well as being able to search for existing contacts already using the service.
Since its launch in late 2014, natter challenges users to express themselves in just three words, making the experience more spontaneous than other social platforms. Natter has grown rapidly since launch in December to over 7000 registered users today.
Following the investment, Matt Penneycard from Downing says: “The growth in social networks in recent years has been nothing short of phenomenal and has driven real change in consumer behaviour. The thing we find fascinating about natter is that it has the potential to hook into that changing behaviour and vernacular. There is so much ‘noise’ that the ability to condense and distil the essence of a communication into three words is hugely appealing. This is reflected in the impressive growth that the company has experienced since launch.”
Neil Stanley, founder of natter.com comments: “It is fantastic to have Downing on-board as an investor. Having only recently completed our seed round it was real confirmation of where natter is going to receive this approach from Downing. Matt and the team showed a real understanding of what we are doing and empathy with a team of entrepreneurs.”
The news follows a successful few months for natter who in March received the backing of business ‘Angels’ who invested an undisclosed six-figure sum to help the tech startup continue to grow.
Natter.com can be accessed on the web or through dedicated mobile app available on both iPhone and Android.