London vs UK Creative Sector Pay Gap is Closing


Creativepool’s annual creative industry report, in partnership with marketing recruitment specialists, Purple, surveyed 1,000 industry professionals, the London-based startup also revealed the average salary increase by sector, finding Design & Advertising professionals saw the biggest salary increase of up to £10,500.

Creativepool’s report looks at creative sector salaries between 2014-2015 and amongst its findings, it also revealed:

  • 60 per cent of professionals think their pay will increase in the coming year, which is a 4% increase from 2014
  • The Millennials continue to dominate the industry, with over 50 per cent of roles
  • Digital & Web has now taken over Advertising as the largest creative sector in the industry claiming 22 per cent of the workforce. An increase of 5 per cent from last year
  • The creative industry is still a largely male-dominated world with just 41% females within the sector
    Freelancers make up almost 1/3 of all working professionals

Michael Tomes, Founder of Creativepool, said: “Optimism is the word that can be used to describe the creative industry for 2015 as 60% of those within the sector think their pay will increase. We believe Creativepool’s report shows the industry’s confidence as a whole.”

He adds: “The research found that the pay gap for workers in London and those outside has started to close. Salaries in the capital have always been known to be higher but with the London housing crisis, more creatives are beginning to reside in larger cities as we have seen many new agencies and studios appearing in cities such as Glasgow, Manchester Bristol and Brighton. A big part of this is due to the “digital switchover”, people no longer need to be in London, the digital economy facilitates people working away from the expense of the capital. ”

Following the research, Managing Director of Purple, Matt Nudds comments: “The creative industry is a central part of the UK’s global appeal. Year on year, this sector is contributing more to the UK economy and that means our collective voice is louder than ever before.”