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Your email address might stop business

<p>4 in 10 potential customers in London and South East are put off using firms that don’t use business email addresses<br /> Image counts as research shows 95% of people check a company’s website before making a purchase, with over 40% admitting to avoiding a business if it doesn’t use business email<br /> A professional business image is what counts when attracting customers, reveals new research by Loudhouse, commissioned by Microsoft UK. 81% of people think it is more important than ever that a local business appears professional with 84% believing a professional image conveys a good quality service, and 69% stating that it gives a sense of honesty and trustworthiness.</p>

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Of those surveyed, 53% said they would be more likely to use a small business if they have a professional looking website and email address. Nine in ten people (93%) said that they are likely to choose a local supplier that uses a business email address as opposed to a personal one. 41% admitted to shunning local firms that use a personal email address, confirming the consumer attitude that image is everything.
For most people, a well designed website conveys greater accessibility (57%), professionalism (38%) and clarity (57%) about what the business offers. Significantly, 95% consumers will check a business’ website before deciding whether to purchase the companies goods or services.
Although a professional image is vital in getting people to buy from a local business in the first place, the survey found that it’s good customer service and after sales care that ensure customers return.

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