Applications open for new retail start up incubator in London

Publicis Worldwide and The Trampery today launch a two week application process for Drugstore Retail Lab, a new incubator for startups developing innovative solutions in ecommerce, mobile payments, point of sale, stock management and anything else connected with buying and selling.

Drugstore Retail Lab is the latest specialist initiative from the Drugstore, the partnership formed in 2014 by Publicis Worldwide and The Trampery to bring together startups and large corporations. The initiative will occupy a dedicated workspace at The Trampery’s award-winning Old Street building, adding a further specialism to Publicis Drugstore’s existing innovation offering. A range of events and services will be available to connect startups with senior corporate figures and help them find new customers, strategic partnerships and investors. Startups will also gain the opportunity to apply for investment from the €10 million Publicis 90 fund:

Dylan Williams, Global Chief Strategy Officer of Publicis Worldwide, said “Publicis is working with corporations in every sector around the world who are hungry for new ideas in retail. The Drugstore Retail Lab will give the brightest retail startups access to top quality customers, strategic partners and investors.”

Charles Armstrong, Founder of The Trampery, said “Buying and selling is the foundation of the market economy. Right now we’re in the middle of the greatest disruption since the invention of money. As the latest expansion of The Trampery’s collaboration with Publicis we’re looking forward to helping the next generation of retail ideas become worldwide success stories.”

Applications are open until 11am on Wednesday 24th February. A briefing event for interested startups will be held at The Trampery Old Street at 5pm on Tuesday 16th February.

Full details of Drugstore Retail Lab can be found at

Applications can be submitted at