Tips for building a strong SEO program during COVID-19


COVID-19 is completely changing the way the country is functioning—non-essential businesses are closing, people are working from home, and healthcare workers are seeing things they’ve never dealt with before.

But despite the chaos the coronavirus is causing, digital marketing remains relevant, perhaps more relevant than before.

People are continuing are shopping online more and more, meaning the digital strategy businesses put in place has to be strong. So whether you’re new to digital marketing and the world of search engine optimization (SEO) or you’re just looking to strengthen your online presence during this time, here are a few tips to help.

Focus on Building Trust

Because of this worldwide pandemic, consumers are more fearful and distrusting and are looking for stability. With that in mind, companies need to focus on building trust and showing their customers that they are only here to help. More companies are choosing to angle their marketing efforts towards reassurance, hope, and compassion rather than pushing for sales.

So when you’re creating marketing content, make sure to provide facts, show how your business is helping its customers during this time of crisis, and remind your audience that you just want to do whatever you can to help them. Establishing trust is always important to grow your business, but it’s especially important now.

Create Relevant Content

Without high-quality and relevant content, your SEO efforts will be wasted. When consumers find a company online, they look to see what kind of content they can provide—and if your company isn’t offering informational and interesting content, consumers might look elsewhere. And while it can be challenging to figure out what kind of content to create right now, you should think about what your customers want to see.

Put yourself in your customers’ shoes—many people are working from home, trying to manage to homeschool, dealing with changes in travel plans, and struggling financially. Writing content around these relevant and informational topics will put you on the map and boost your organic traffic.

Review Upcoming Campaigns

It’s not uncommon for companies to create marketing campaigns ahead of time so they can ensure everything is ready to go when it’s time for the campaign to launch. However, if you have any upcoming campaigns in place, it’s crucial to review them now before they launch. You want to review your messaging and ensure it’s sensitive to current events.

Going about business as usual is not an option right now and it’s essential your marketing efforts don’t come off as insensitive or naive to what’s going on in the world. So contact your SEO company to review any upcoming campaigns sooner rather than later—hopefully, you have invested in the right local SEO services and they’re already on top of this. But if you’re looking for a new SEO provider, you can find more helpful information at


Plan for the Future

While it may not seem like it right now, COVID-19 won’t last forever—and it’s important to be prepared for the market to change once again. You should keep in mind that SEO is a long-term tactic and while you can make changes as the market changes, you should have a plan in place for the future, especially for the next several months.

You and your SEO Freelancer or SEO Expert or SEO company should determine a plan for the gradual increase in business once the pandemic is over. The demand for your products or services will change from now to after the pandemic so it’s important to think long-term. So continue being proactive and innovating when it comes to your marketing strategies.

Managing your SEO methods during a global pandemic is certainly not easy and it’s important to take it one step at a time. But hopefully, these simple tips will help you navigate the digital marketing world over the next few months.