A loathsome show, a panto villain host and an insult to business: This is how one of the UKs leading business investors, and the ex head of Channel Four, Luke Johnson described The Apprentice in a column in the Daily Mail. Johnson says that Originally, the BBC characterised The Apprentice as a business programme. Now, it admits that it is simply entertainment. “I am all for popular TV — even if it’s a reality show. Indeed, I think such broadcasts can be educational, uplifting and fun”
Video interview: Grace Fodor Jemma Kid Make Up School.
When successful model and make-up artist Jemma Kidd decided to launch a luxury cosmetics firm, she turned to Grace Fodor to take the brand global. With her background in branding and IP, Fodor was a real coup for the fledgling venture. The pair drew up a business model and concept from scratch, based on their varied skills and abilities, and managed to secure a contract with Boots – before they’d manufactured a single product, she explains how she did it in this Smarta interview: