Social media stars including Jodie Marsh and five ex-Love Islanders including Francesca Allen are to be subjected to a name and shame Instagram campaign by the UK’s advertising watchdog for continuing to flout social media marketing rules.
Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of “endemic greenwashing”.
Today, businesses have various options to promote their brands, products, and services. At the same time, due to the abundance of options, customers have doubts about which product or service to choose.
Every year, Black Friday kicks off a pivotal time of year for many small businesses – from independent retailers, to fully digital companies.
Environmental campaigners have accused the UK advertising watchdog of bias for overturning a draft ruling that banned adverts for a mud-splattered Land Rover Defender off-roader after previously saying it encouraged “socially irresponsible” driving that could “cause damage to vulnerable habitats”.
Tesco’s festive TV ad featuring Santa Claus bearing a Covid vaccine passport has prompted more than 1,500 complaints, making it the most complained-about advert of the year.
Advertisers are expected to spend almost £1bn more marketing their products this festive season than last year, marking the return of the annual big-budget Christmas marketing battle. UK companies are forecast to spend a record £7.9bn on advertising during the critical “golden quarter” to Christmas, retailers’ most lucrative three-month sales period. That is the highest […]
A Brewdog promotion which said customers could win “solid gold” beer cans was misleading, the advertising watchdog has found.
Across the world, businesses of all sizes have spent the last 18 months doing everything they can to stay afloat.
A multinational confectionery company has threatened legal action against a London vegan snack maker over the colour of one of its fruit bars.