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Latest News:

  • BT faces £600 lawsuit over alleged overcharging of 2.3 million customers
  • Big firms to pay small companies within 30 days
  • Seafood lorries travel to Westminster for protest against Brexit red tape
  • More than a third of UK shoppers blocked from paying with cash in Covid-19 crisis
  • Extend Covid relief now, business chiefs tell No 10
  • Shock Brexit charges are hurting us, say small British businesses
  • Next consortium in pole position to buy Philip Green’s Topshop empire
  • Eurostar survival ‘at risk’ without cash from government
  • Boris Johnson to consult businesses on plan to become Europe’s Singapore
  • Rush for bikes helps Halfords power into profit

Category: Marketing

Business marketing advice, tips and guides to help you boost your promotions

Highlighting importance of SEO to a business

Marketing 12 January 202112 January 2021 Business Matters 0 Comments

The way business is done has changed drastically in the last decade. Frankly, many things have changed about life in recent times, thanks largely to technology.

Online market research – Guide for small business owners

Marketing 6 January 20216 January 2021 Business Matters 0 Comments

Small business owners have a lot to do already. It’s hard to make time for market research as well, especially when you first have to learn how to do it.

Design matters: 10 tips to improve your marketing with better visuals

Marketing 26 November 2020 Business Matters 4 Comments

Marketing using visuals, such as banners, posters, smart TVs, and other forms of digital displays, as well as your website, are vital ingredients in the success of your campaign.

The Importance of branding in business

Marketing 26 November 202026 November 2020 Business Matters 10 Comments

All businesses need to have a keen idea of their branding. This is a crucial part of ensuring that they know how to best stand out amongst the others in their industry.

How to make the most out of virtual networking

Advice, Marketing 19 November 2020 Business Matters 6 Comments

COVID19 has been a tough time for many of us. Especially for those who are looking to shift their role or go for a new one entirely.

Tips on how to use SoundCloud to build a business on the platform or promote an existing one

Marketing 19 November 202024 November 2020 Business Matters 1 Comment

These days it seems like a new music streaming service is popping up every other day. You have a lot of options on where to share your tracks.

All you need to know about building optimised landing pages

Marketing 16 November 202016 November 2020 Business Matters 8 Comments

Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.

Best practices for organic SEO in 2021

Marketing 14 October 202014 October 2020 Business Matters 7 Comments

I have been actively involved in organic SEO since the year 2002. A lifetime in tech-years. But little has changed in organic SEO practices.

How well is your website converting visitors to customers?

Marketing 9 October 20209 October 2020 Business Matters 4 Comments

Digital marketing tends to be over-run with data and Key Performance Indicators (KPIs) but ultimately there is just one metric that matters and that is conversion rate.

Four tips to enable you to be fully client-fit for 2021

Advice, Marketing 30 September 202030 September 2020 Cherry Martin 2 Comments

Everyone knows it’s more important than ever to keep building your business during these tough times. What’s absolutely crucial to doing this is ensuring you stay relevant to your existing client base. 

Need to tackle your conversion rate of product sales in time for Christmas? UXDX lineup has you sorted

Marketing 25 September 2020 Cherry Martin 6 Comments

Business Matters speaks to hundreds of SME’s each week and there’s not been one that hasn’t had to pivot and alter their offering product online in some way.

5 common Google ads mistakes

Marketing 12 September 2020 Business Matters 10 Comments

Advertising has come a long way from its paper-based form to today’s digitized one.

Romain Bertrand, VP Marketing eharmony shares advice for creating a social and marketing plan to lead you out of covid

Marketing, Social Media 8 September 20208 September 2020 Cherry Martin 8 Comments

If you’re currently in the position of wondering which social media platforms to register with for your business or how to go about creating a marketing and ad spend strategy take five minutes to hear Romain Bertrand’s perspective as he talks all things social and marketing.

Upselling and Cross-Selling:  Maximising your business’s revenue and profits

Advice, Sales 7 September 2020 John Cunningham 7 Comments

One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.

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Latest Content

Cash management: have you switched to long-term thinking mode? 

Over the past year, recurrent lockdowns and tiered restrictions have forced many business owners to adopt a 13-week cashflow cycle and focus on short-term decision making.

BT faces £600 lawsuit over alleged overcharging of 2.3 million customers

Applications for jobs reach lowest level in five years

Big firms to pay small companies within 30 days

Seafood lorries travel to Westminster for protest against Brexit red tape

More than a third of UK shoppers blocked from paying with cash in Covid-19 crisis

Extend Covid relief now, business chiefs tell No 10

What CBD products are the most effective?

Utilities

3 ways you can reduce the cost of your business bills

A small business owners guide to comparing business electricity

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