This hotly anticipated event is just around the corner but what will it look like for businesses this year? Consumer interest in Black Friday dipped by over one-third in 2020 and as a result, businesses are looking to capitalise on the 2021 event both on and offline.
Across the world, businesses of all sizes have spent the last 18 months doing everything they can to stay afloat.
Airline ads that encourage taking too many flights and carmakers that show SUVs tearing up the countryside are set to fall foul of a crackdown on marketing that encourages environmentally irresponsible behaviour.
Throughout my career, I’ve been lucky enough to witness almost everything that could happen to a business throughout my careers.
Apple announced big updates for iCloud and iOS 15 at the company’s annual Worldwide Developers Conference this June, with a particular focus on privacy and data tracking.
This is the question I have been pondering after listening to the speculation and undercurrents of conversations across various social media platforms that have been muted over the last few months.
The European Commission has opened an investigation into whether Google is dominating the online-advertising market at the expense of its rivals.
Scaling your business, whilst maintaining efficiency, is possibly one of the hardest things to do in performance advertising. The reason for that is down to the way the platforms are set up.
Facebook is being investigated by UK and European competition watchdogs over concerns it uses advertising data to gain an unfair advantage over rivals.