There may be few certainties in life, but when it comes to the marketing world, there are several hard facts that account for why it is really, really tough to go from being a small business to a large one.
Category: Advice
Business advice to help you grow your SME and small & medium sized company and help you grow your company
Change for the better
The phrase “Nothing stays the same” is often used when we look perhaps nostalgically at the past.
When is it the Right Time to Ask for Help with your marketing?
Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities if they don’t market themselves effectively as customers, buyers and suppliers won’t know where to find them or what’s on offer.
Tackling late payment by getting back to basics
Philip King FCICM, former Small Business Commissioner and advisor to PKF Littlejohn Advisory, believes a ‘back to basics’ approach would help many businesses overcome the late-payment challenge.
Understanding the new Tax-Free Childcare plans
The new financial year is often an opportunity to get organised for the year ahead. For self-employed parents juggling the demands of running a business with caring for their family, it could also be a good time to review the family planner and take a fresh look at the household budget to ensure they’re getting all the support they’re entitled to.
From start-up to scale-up: Six key questions that growing businesses leaders should consider
Getting a business off the ground brings with it many challenges. And, when it then comes to scaling up, leaders will have to contend with a whole other set of matters. But the hard work is worth it and rewards plentiful.
Why businesses should go for controlled growth
Mario Andretti, the legendary Formula 1 racer, once said the words: “If everything seems under control, then you are just not going fast enough.”
Putting on a brave face: Why marketers have to be inherently more courageous than most in business
Good marketing has the power to transform a brand’s image and reputation, yet so many companies are losing out from ideas and campaigns that underperform.
How to stop procrastinating and start leading
Over the past two decades I have been lucky enough to work with dozens of business and political leaders.
Succession & legacy planning: Can it ever be too soon?
Most of us aspire to be remembered fondly and reverently, having left a positive mark on the world, or the business you have been at the helm of.
The team behind the experience
Last month I talked about how the customer experience should be at the heart of what your business strives to achieve.
The dos and don’ts of selling to an Employee Ownership Trust
When considering possible exit routes for your business, selling to an Employee Ownership Trust (EOT) can have several benefits, but a word of caution, this is not an exit route that can just be unilaterally imposed on your management team.
Top Tips for Selecting a Marketing Agency
Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.
How to show real appreciation in the workplace
With the latest Gallup report showing the UK as having only 10% of workers as being ‘highly engaged’, it raises the question of just how do we show employees how much they’re appreciated?
Unlocking business success with virtual card payments
In a world of struggling supply chains and unexpected economic circumstances – ensuring cash flow and profitability is a top priority for many businesses.