Writing a business proposal: 6 tips to do it right

Business Plan

In a nutshell, a business proposal is a document used in the B2B sphere that has a goal to persuade a potential client (another business) in purchasing your services or goods.

Simply put, a proposal is a document that you provide to a prospective buyer, intending to sign a contract with him.

With this in mind, it is fair to say that writing this document is a responsible and uneasy matter. If you succeed, you can attract new partners and sign new contracts. However, if you fail, you will lose those potential buyers. That’s why it is vital to do it right.

What Are the Main Elements of a Business Proposal?

As a rule, a business proposal should consist of the following elements:

  • Title Page – provides information about who submits a proposal (you), to whom it is being submitted, as well as the date of submission.
  • Table of Contents – used to help the readers navigate through the document with ease.
  • Executive Summary or a Cover Letter.
  • Statement of the Problem/Issue/Job – this part is used to emphasize the prospect’s goals to show that you understand them correctly.
  • Approach – this part should explain how you can help the client solve his issues and reach his objectives.
  • Methodology – this part tells in detail how you are going to address the customer’s issues.
  • Bidder’s Qualifications – shares your qualifications, experience, and accomplishments that should help you persuade the client to sign a contract with you.
  • Schedule and Benchmarks – put the main stages of the job against a timeline.
  • Cost Proposal, Payment Schedules, and Legal Matters – this section is used to present the price in detail.

6 Tips to Write a Flawless Business Proposal

Writing a business proposal is almost never an easy matter. This document plays a vital role in the success of your business, which is why it is important to get it right!

To help you get on the right track, we’ve gathered some of the most effective tips on writing this type of document:

Grab attention

The main goal of every business proposal is to engage the readers and make them genuinely interested in your offer. Therefore, it is vital to make your document audience-centric, meaning to focus on things that matter to your readers and can help you grab their attention.

There are several techniques that can help you catch the interest of your audience. First of all, it is important to mention what problems facing your audience can be solved with the help of your services or products. Another good trick is to highlight your business’s unique selling point. If potential customers find your offer and USP beneficial to them, your chances of winning new contracts will grow.

Make it relevant

The key to writing a winning business proposal is to show the readers how your offer is relevant to their potential customers. It is a great trick that can help you highlight your ability to understand the prospects’ needs and meet them.

Don’t be afraid to ask for help

Sometimes, depending on your skillsets and experience, writing a business proposal may turn out to be a real challenge. Shaping an accurate, clear, and winning proposal takes time and effort, not to mention a deep understanding of business and strong writing skills.

If you are feeling stuck or unable to handle this task, it may be wise to ask for help. Search where to buy essays online – as a rule, professional writing services offer help with writing all different types of content, including business proposals. Ordering help from a reliable company, you will save your time and get a top-notch proposal!

Share testimonials

Pulling out some customers’ quotes regarding your business in the proposal is also a great technique! It is not a secret that clients’ feedback defines business better than any words, so you can use it to your benefit.

Sharing testimonials in your proposal, you can boost your business’s selling value.

Add a powerful call to action

The goal of a business proposal is to win a new contract. Sharing enough details, making your offer look beneficial, and highlighting your unique selling point are important. However, adding a proactive call to action is what can help you reach your goal!

Take your time

Finally, our last tip for writing a successful business proposal is to take enough time to plan and write it. If you want this document to make your business stand out from the crowd, you should address it with decent attention, so there is no place for the rush.

Start working on the proposal in advance and create a detailed plan. This will help you to write a logical, well-structured document and not miss out on something important.

The Bottom Line

If your business operates in the B2B sector, then writing a proposal is something you will probably have to deal with at a certain point. Creating a powerful proposal that brings front your unique offer and the benefits you offer your prospects takes time and can be rather challenging. However, with decent concentration and effort, you will nail it!

After all, now you have a set of pro tips that will help you bring your business proposal in front of the competition and win those contracts. Follow the tips from this article to expand your business’s horizons and succeed!