Transactional and marketing emails: Things you need to know


Both marketing email and transactional emails serve specific use cases.

The first question anyone can ask is why transactional emails are important or what is the difference between transactional email and marketing email? Whether you are delivering a coupon or a newsletter or an account update or a password reset or a promotion, these messages can be delivered by using emails. The difference between transactional email (welcome email) as well as marketing email is how you are sending those messages. To know more – keep reading this guide.

Various ways of sending email

There are various ways through which you can send emails such as marketing email applications, transactional email applications, etc. Some people choose transactional emails while others select marketing emails to send the mails. Marketing emails are used while creating campaigns or templates or while uploading sending lists, etc. In the end, it does not only depend on the content of the mail that you are sending but also it is important to look at how you are sending the emails. 

Transactional Email

These transactional emails are also known as triggered emails as they include those emails that are triggered when there is user’s interaction with an application. These emails are sent through an SMTP where is the best time to send email. Some of the examples of transactional emails are order confirmation, reset of a password, receipts of email, etc. While sending transactional emails, you will be able to create templates or contents or receipt lists, etc.  

Marketing Email 

Marketing emails are the ones that are sent strategically to the recipients, unlike the transactional emails that are sent programmatically. While sending marketing emails, the purpose, as well as the contents, is quite different when compared to the transactional emails. Some of the examples of marketing emails are welcome to referral email series, newsletters, sales email campaigns, promotional campaigns, etc. In case of marketing emails; you will be able to see which messages are clicked and which are opened, schedule an advance mail, etc. The most successful companies are using both marketing email campaigns and transactional email campaigns. It means that both these email services share branding, voice and messaging.

Importance of sending transactional emails

It is not enough to send emails every now and then. Along with that you also need to spend hours understanding what the users are looking for and how to fulfill their demand. Here are some of the important ways through which you can improve transactional emails

Do not send too many emails

It is important to first understand what is essential and by doing this whether you will be able to make a difference or not. Whether it’s an email newsletter, transnational email or other stuff. By sending numerous emails, you will actually disturb the users and they can unsubscribe from your website. That is why, it is important to avoid such situations. 

The focus of the time spam 

It is important to determine a particular time for communication. You need to set a time when you are going to send mails to the customers or when you are reminding the visitors about the abandoned cart, etc.

So, next time when you plan to send emails, make sure you have these aspects in mind.