Smarta 100 Awards 2013 open for entries

New Dragons’ Den star Piers Linney joins other successful entrepreneurs Holly Tucker, founder of, PR guru Lynne Franks, King of Shaves boss Will King and Tom Cohn, the founder of last year’s winners, onesie pioneers Kigu, in the hunt for the next big businesses of tomorrow.

The Smarta 100 together with O2, is the brainchild of Smarta founder Shaa Wasmund, whose book ‘Stop Talking, Start Doing’ was the UK’s bestselling business book of 2012 – topping even Sir Richard Branson in the charts.

Now in its fourth year, the Smarta 100 Awards is unashamedly unscientific: it seeks to unearth and recognise not just those small businesses driving the fattest profits, but also those businesses and the individuals behind them who are delighting customers, have strong social purposes, are innovating staid industries and embracing technology and social media to grow quickly on limited resources.

With an alumni that includes Naked Wines, Huddle, Funding Circle, Graze, Zoopla, Crowdcube and SuperJam to name but a few of Britain’s hottest up and coming brands, the challenge is now on to find this year’s emerging businesses.

The 2013 100 winning companies will be divided into 10 categories (listed below) to ensure the awards represent a true cross-section of UK small business. The public will vote for the winner of each category, before the esteemed judging panel selects the overall winning ‘Smarta 100 together with O2 Business of the Year’.

Ahead of the launch of this years awards, new Dragon Piers Linney said: “Small businesses and the entrepreneurs behind them underpin the entire economy and they account for almost 50% of UK employment. I look forward to working with the Smarta 100 and O2 to identify small businesses that are shining brightly.”

Smarta’s Wasmund added: “Small businesses are driving the UK’s economic revival. The Smarta 100 of 2012 had a combined turnover of almost £200m and, while we cap entries to businesses employing fewer than 50 people, they were responsible for generating 1,104 jobs.”

“Every week I meet amazing people running brilliant small businesses with genuine growth potential and it’s time they got the recognition they deserve: that’s what the Smarta 100 together with O2 is all about.

“If you’re running a small business that excites its customers, then we want to hear from you. Apply now and let us tell the world how great you are.”

Ben Dowd, Business Director O2 UK, said: “O2 are really looking forward to sponsoring the Smarta 100 awards this year. Personally I’m looking for the digital disruption that is out there in the start-up market world. We can learn from these businesses that are taking risks to upset the status quo and challenge the way things are done.”

`’Kigu were a fantastic winner last year. Their reach to market was unusual in many ways, they were going to parties they were going to festivals to promote their product and they managed to engage with some celebrities through social media. There were so many people talking about their product and their brand. Since then they’ve gone from strength to strength and that’s a good example to other smaller organisations of how they can achieve a huge reach without spending lots of money on marketing.”

The Smarta 100 together for O2 opens for entries on Monday 10th June. Businesses have until September 1st to apply at: [ilink url=”″][/ilink]  This year’s winning Smarta 100 together with O2 businesses will be announced October 1st.

The voting and judging stages will then commence to determine the category winners and overall Smarta 100 Business of the Year, to be announced at an awards ceremony in mid-November.

Smarta 100 together with O2 Awards categories:

  • Most Innovate Business
  • Best Use of Technology
  • Best Use of Marketing
  • People Business of the Year
  • Female-run Business of the Year
  • Micro Business of the Year (fewer than five employees)
  • Biggest Social Impact Award
  • Mobile Business of the Year
  • Startup of the Year (one year old or younger)
  • Made In Britain
  • Manufacturing Business of the Year