Holding the line: The King of Soho’s stand against duty increase

The King of Soho, a prominent branding under West End Drinks, has made a bold declaration. Despite the recent duty increase inflicted by the UK government, the brand has decided to retain its current pricing structure for its product lineup.

This decision showcases the brand’s commitment to its patrons, ensuring that the quality and affordability of its spirits remain unaffected.

In the latest UK budget announcement, Chancellor Jeremy Hunt declared a historic rise in spirit taxes. The hike, which came into effect on 1st August 2023, sees the duty on spirits escalating to 10.1%, marking the largest increase in recent decades.

Alex Robson, the CEO and co-founder of The King of Soho, commented proudly on the brand’s decision to maintain its prices. “We’ve managed to retain our retail and trade prices without any alterations to our spirit recipes, ABV, or our premium packaging,” she affirmed.

Many brands within the spirits industry have resorted to modifying their products or packaging to offset the financial impact of the duty hike. However, The King of Soho has chosen to remain steadfast, retaining its original product quality, recipes, and packaging.

In the midst of these challenging times, The King of Soho has launched its first vodka, christened ‘Copacetic Vodka’. This English wheat vodka, distilled in small batches, boasts flavours of toasted crumpet, apples, lemon zest, and a hint of black pepper.

The King’s Duty

Robson, also a judge of the Business Champion Awards, which celebrates and rewards the best in UK business, emphasised The King of Soho’s commitment to supporting their retailers and hospitality partners. As a small, family-owned British company, they understand the importance of loyalty and mutual support.

A Brand Rooted in Heritage

The King of Soho brand takes its name from the original ‘King of Soho’, Paul Raymond. His influence in the cultural development of Soho is reflected in the brand’s commitment to the local community.

Celebrations on the Horizon

Looking ahead, The King of Soho is set to celebrate its 10th anniversary next month. Despite its international expansion, the brand remains true to its roots and continues to support the local community.