In 2019, your online presence is one of the most important things that your business should be thinking about.
Everyone knows that as soon as you hear about a company, you check out their website or their social media feed to see what they offer. If your business is not utilising the tools available to them online then you could be facing some problems as time goes on.
Here, we are going to give you some of our tips for improving your online presence. Keep reading to find out more.
Update Your Website
Is your website the same website that you have had for many years? Updating your website is key to showing off what you have to offer and if you are using old photographs and content then you are not maximising your potential for conversions. Take a look at this online casino site and you will see just how well their site works for them. It is colourful and easy to navigate which is what you need for your own business. Consider getting in touch with a professional who can give your website a makeover and always make sure that it is mobile friendly!
Get On Social
In 2019, you absolutely need to have social media channels and you need to make sure that you are updating them often. If you have social channels but don’t use them then there really is no point in having them. For example, if a customer was to go on your Facebook page and sees that you haven’t posted since 2018, they might think that you are not operating anymore. You should also make sure that you are on social channels that make sense for what you offer. Consider Facebook, Instagram, Twitter, YouTube and LinkedIn as these are some of the biggest channels.
Posting Engaging Content
Our final tip for those who want to improve their online presence in 2019 is to make sure that you are posting engaging content. Don’t just post constantly about people getting in touch because this is not going to achieve much. Try to use video content as this can work very well and you need to attract your customer’s attention. Try to get them involved in the conversation by asking questions, using polls on social media and updating your website with engaging content. This will go a long way so definitely consider it.
Final Thoughts
If you want to improve your online presence, then you need to think about taking on board the tips that we have given you in this article. Your business is your livelihood, so you need to make sure that you are utilising all of the tools that are there for you to use. Consider updating your social channels and starting new ones if you aren’t already on there. You should also take a look at your website and give it a bit of an overhaul if you think that this could help your business to improve.
Photo by Thomas Lefebvre on Unsplash
