It can be argued that one of the key factors of a successful retail business is the impact their shop window has on consumers.
It is even more essential in today’s society with the ever-growing popularity of social media and online shopping, as more and more people are choosing to make their purchases online in the convenience of their own homes.
Although ultimately the merchandise itself is the most important thing, the manner in which it’s presented is what distinguishes one retail shopping experience from another. Here are a few of the important factors to take into account when it comes to shaping the consumer experience through display design.
Tell a story
An attention-grabbing, visually appealing window display is key to the retail experience and can easily be the difference between a potential customer choosing to come into the store to see more, or continuing to walk by.
In addition, many retailers make careless mistakes when presenting their displays such as a lack of imagination or having a display that is far too cluttered. It’s a good idea, therefore, to have some kind of theme.
For example, if it’s Valentine’s Day, you may be inclined to grab everything red off the shelves and throw it in the window, but this doesn’t always make for a good display. Choose a theme such as Valentine’s Day abroad and tailor your display to fit the theme.
Think in visual planes
It’s important before actually displaying your window to decide the points in which everything is going to be placed. Bear in mind that the bottom of the display area is more often than not higher than street level so not everything you display will be eye level for passers-by.
It’s a good idea to use coloured tape to mark where key items are going to be potentially placed so you have an idea of what the display will look like beforehand. Furthermore, go with big, bold colours to really give your display a statement.
Surprise your customers
It’s important to attract attention but you want to be doing it for the right reasons. Avoid the predictable and try something that is unique so your display is memorable.
Using vinyl, free standing display units, PVC banners, or freestanding cut outs may be a good idea in order to make your display stand out.
Many passers-by may even be inclined to take pictures of an effective and realisticdisplays with these features, which would also drive them to enter the shop and be intrigued to see what’s inside.
Maintain the shop’s purpose
There is no point in displaying sausages in the window of an estate agents, so make sure you include in your display exactly what your business is selling. Not only will this set you apart from your competitors, it will encourage potential customers to make the most of what you are offering and drive them inside to discuss it further with your sales team.
From outside your store, attract and draw customers inside by creating window displays that stimulate shopper action and interest
Choosing an industry expert such as Cestrian who manage, print and install graphics for window displays, could really help you achieve this goal. Bringing creative ideas, innovative techniques and world-class technology together, Cestrian can help you achieve a display that is sure to remain memorable and enhance your business.
