One of the main focuses for producing a product for your business will be around creating safe, attractive and efficient packaging.
Packaging affects several aspects of your business, including growth and revenue, which can be tied to the way you package and ship products. While packaging needs to conform to specific standards of safety and quality, it is important to know how to execute this.
No Last-Minute Decisions
Many businesses make the mistake of leaving packaging to last and thus opting for more expensive designs. Choosing the right packaging is a crucial part of the process and should be thoroughly thought out before rash decisions can be made. Writing up design requirements, considering the cost and how much space is needed for a packaged product will enable you to deliver the right product to consumers.
As there are so many packaging options out there, it can be hard to decide what type is best for your business and product. Deciding what type of packaging at the beginning of the design stage for the product will help avoid confusion later on and allow you to stay open to packaging types and styles. Integrating different methods and materials can make your product stand out on the shelf.
Distribution
Flexible packaging can provide you with the manoeuvrability you need when transporting products separately. Transport and distribution are two of the biggest parts of the supply chain, as this is the last time you will see the product before a consumer receives it, and is also the point where most things can go wrong and damage the product. Good packaging will ensure the product arrives safely in the best condition possible.
Greener Packaging
Packaging has come a long way in recent years, and developments have made it possible to dye, cut and design flexible packaging made of polyolefin materials. These materials work as well as other materials but greatly reduce the cost of transport due to being lightweight. This means the transport costs are leaving a smaller carbon footprint for your business. Another way greener packaging can improve your business is using biodegradable materials. Features such as biodegradable and recyclable packaging has an impact on consumers returning.
Upgrade Your Packaging Machinery
It could be the problem with your packaging is found in the packaging line, and an upgrade in the shrink wrap machinery is needed. Though an upgrade requires adjustments in the budget, there will be long term cost reductions such as product damage and labour. In addition to upgrading the packaging machinery, it is important you maintain it to stop unforeseen problems from breakages or damage.
Start Today
Reviewing your packaging can be a start on cutting down costs and running a more efficient business. Packaging trends have changed and developed in recent years, along with the demands of consumers, so there are plenty of options already on the market to draw inspiration from. Though saving money on packaging costs may help, don’t hold back too much and risk lowering the value of your product.
From simple packaging designed to protect products during transportation to low-cost, attractive packaging designed to draw the eye, the steps you take to have efficient packaging is up to you.
