Irish payments firm Trustap has raised $10 million to position itself as the trusted transaction layer for the fast-emerging world of agentic commerce, where AI assistants shop, haggle and pay on behalf of their human owners.
The round, led by Aperture Capital with participation from TX Ventures and existing investors, is the company’s largest to date and will fund the launch of Trustap Index, a product designed to make listings from online marketplaces, ecommerce stores and individual sellers discoverable, and crucially transactable, by leading AI models.
Trustap, which provides escrow-style transaction infrastructure to marketplaces and ecommerce brands worldwide, has processed hundreds of millions of dollars in secure payments across peer-to-peer and marketplace platforms. The new funding will also support continued product development and team expansion, with some of the world’s largest marketplaces currently onboarding onto its platform.
The shift to agent-led shopping
The bet behind the raise is a structural one. Rather than browsing individual websites, consumers are increasingly handing purchasing decisions to AI agents that can search across platforms, compare prices, weigh up product quality and complete transactions with minimal human input.
The numbers suggest the shift is arriving faster than many retailers expected. McKinsey estimates that agentic commerce could redirect $3 trillion to $5 trillion in global retail spend by 2030, with nearly $1 trillion of that originating from US consumers alone. The momentum is already measurable: Salesforce reported that one in five global orders during Cyber Week 2025 was influenced by an AI shopping agent, equating to some $67 billion in sales.
The trend is mirrored on the investment side, where capital has poured into the infrastructure underpinning artificial intelligence in e-commerce, part of a wider boom that saw UK AI investment hit a record £8.3bn last year.
The gap trustap wants to close
There is, however, a problem. For AI agents to transact meaningfully across the open web, they need structured, machine-readable data, and the vast majority of marketplace listings are built for human eyes, not algorithmic ones. That discoverability gap is precisely what Trustap Index is designed to close.
The product aggregates and structures listings so that an agent hunting for the best price on a mainstream product, a rare item on a specialist platform, or a second-hand bargain from a seller in the same city can find it, verify the seller and route payment through Trustap’s infrastructure. The human confirms each transaction before funds are released, a safeguard likely to reassure consumers whose spending habits remain sensitive to trust as much as price.
Conor Lyden, founder and chief executive of Trustap, said the launch was the natural next step for the business. “As AI agents become the primary way people discover and purchase goods, the question becomes: who do those agents trust to handle the transaction? Our answer is Trustap,” he said. “This funding gives us the runway to ensure that when an AI agent shops anywhere on the internet, it can find the listing, verify the seller, and complete the payment securely through infrastructure it can rely on.”
Ben Robinson, chief executive of Aperture Capital, said the rise of agentic commerce was “happening faster than many people realise”. Trustap, he added, “already works with hundreds of marketplaces providing secure end-to-end transaction management” and was “uniquely positioned to orchestrate agentic transactions”, acting as a single trusted aggregation point that turns fragmented inventory data into consolidated machine-readable information.
For Trustap, which has built a reputation as one of Europe’s most reliable transaction platforms while helping marketplace operators cut transaction costs and improve margins, the ambition is now considerably bigger: to be the payment layer for all online commerce, agentic and human alike.
