Croz Crossley joins us at Business Matters to explain why loosing everything 25 years taught him to never make decisions when stressed
What do you currently do?
For the past 25 years I have been coaching and mentoring businesses and individuals about the power of their mind.
Our past programming has total control over our direction and success, yet once we realise this and set about taking on new information everything changes.
I have a wealth of experience to share after having been in business for over 50 years. Although there were many successes, most of my wisdom and knowledge comes from the things that went wrong during that time.
After one very bad situation, about 25 years ago, I lost everything and after that I really struggled trying to get back in five minutes what had taken many years to accumulate. I also at this time learnt that you never make good decisions when you are stressed.
That is when I set about studying how powerful our mind is and how much control we have over what happens in our life.
Using these teachings I climbed back up the ladder and put myself in a better position than I had been before and then I set about telling as many people as I could about these amazing teachings.
Whether it be business or personal life, understanding and using these teachings can change everything.
I have spoken all over the world including Australia, America, South Africa, Thailand, France, Spain, Bali and many other places, sharing the stage with some great speakers and celebrities in the self-development world.
I have been featured on many radio and TV shows and I am often sought out to comment on subjects appertaining to how we can use our thoughts to improve our life and our business.
What was the inspiration behind your business?
About 25 years ago I lost a multi-million dollar company virtually overnight and although I had read everything I could about self-development and business I just could not apply it and get any traction.
I then stumbled on a system that I followed in exclusion to everything else and suddenly things started to get back on track. It was so simple that I decided there and then to tell as many other people as possible all about it.
I soon found that people are too busy to just stop and take stock of things and were prepared to just carry on convinced that what they were doing was the norm.
Creating a formula that was believable and simple to apply so that people could do less and earn more was the motivation behind Croztalks.
Who do you admire?
I admire Winston Churchill even though he made mistakes but when he needed to he made a decision that changed the course of history.
Although I do not agree with all he says, I admire Nigel Farage for his determination and resolve to create a change in the face of overwhelming odds.
I have lots of heroes from history but the person I admire most at the moment is anybody who keeps going in the face of adversity with a clear mental image of where they are going to end up.
Looking back, is there anything you would have done differently?
That is always a tough question because what has happened is 100% responsible for where I am now and where I am now is a great place. If I had not had that event of losing the business I would not be here and I cannot imagine where I could be.
If, however, the question was rephrased and said as a result of what has happened in the past would you do things differently now, that is a huge YES.
Putting things right and avoiding those mistakes is the value that I bring to my clients now, it is amazing how clear things are when you look back at them.
The facts are that every decision I made in the past was, at the time, the correct decision, they only now appear wrong because of the outcomes, so using past knowledge is the only way that you can equip yourself in decision making. That is why getting a coach that has experienced failures and made good is a good place to start if you need to make important decisions both in business and in life.
What defines your way of doing business?
My simple mission statement is: I want to tell as many people as possible how they can change their life simply by changing their mindset.
I do not sell time, I like to think that people buy results. I have some very deep seated values about honesty and loyalty and I hope that they shine through.
At this stage of my life my business model is very flexible and I have been known to reschedule a meeting if an offer of a good game of golf arises!
What advice would you give to someone starting out?
Find someone who has done what you want to do and ask them as many questions as they allow you to ask.
Find a mentor or coach that you trust and take advantage of all their mistakes to prevent you making the same ones.
Don’t buy into the myth that if you are passionate about your business you will never work a day in your life. We work to earn money and however passionate you are when things go wrong they still cause stress and anxiety. I will say, though, that if you like what you do it is definitely a bonus.
If you feel that you want to start a business, just go for it because the thought that you will get security with a proper job is no longer valid, just ask the employees from some of the world’s biggest companies that have folded lately.
I call my coaching the gift that keeps on giving.