Why your organisation should have a website

responsive websites

Around 71% of small businesses have a website, and almost all big businesses have some kind of a virtual presence.

This shows just how powerful the internet is and how important it is for you to be on the web.

Having an online presence can significantly benefit your business. Let’s have a look at some of the main benefits of having a website.

  • You Can Communicate With Your Customers Effectively

Your website can be a one-stop solution for your customers and potential customers to find what they need.

  • You Have More Credibility

A business that has no professional website is typically not taken very seriously by buyers.

  • You’re Able to Attract Customers 24/7

Having a website means that your customers can find you anytime and from anywhere.

A website is a marketing tool that works on its own. You do not need to sit behind a computer to help people find your site. Once a website is up and running, it will do the job.

However, you must make sure to take care of SEO and other such factors so that your website caan attract customers.

  • You Can Deal Globally

Websites allow you to expand globally, and attract potential customers from all over the world. However, this may not be true for all kinds of businesses, especially businesses that involve physical goods.

  • You Can Advertise More Effectively

You can use web tools like Google Adwords to reach out to a specific target audience and get a high ROI. This is a cheap and effective way to advertise your services or products.

  • You Can Use It For Feedback

Your website can provide you with solid feedback. One way is to have polls and surveys to know what customers think of your business. Another option is to use analytical tools like Google Analytics.

Such tools can help you know what people are interested in and where they spend most of their time when they visit your site. You can use such information to improve your products and services.

  • You Can Interact With Your Clients On the Spot

About 70% of people prefer online chat over other methods of communication. With a website, you can easily get in touch with your customers and answer their queries on the spot.

In addition to this, a well-detailed FAQ can also do the trick.

  • Find More Buyers

About 90% of buyers will Google about a product before they make a purchase. This includes people who don’t wish to shop online. They only search for reviews and feedback to know how good or bad a product is.

A website can help you reach such people. If you do not have a website, you will lose on these potential clients who will most probably go to your competitors.

A website is an investment we should all make, even if we don’t intend to sell online. A website can add to the credibility and increase sales. Plus, thanks to online payment gateways and merchant serviceproviders, going online is not an issue at all.