If you are starting a business or have started one in the last few years and if you have looked for any advice on the internet, there is almost no doubt that you will have seen talk of SEO.
Search engine optimisation (SEO) is one of the single, most important marketing strategies of modern times. Statistically, websites that effectively use SEO generate much more traffic and engagement than those that don’t. If you want to see more statistics look at Smartinsights.com’s ‘Search Engine marketing statistics 2020’ is an excellent place to start.
If you still do not quite understand what SEO is, put simply, it involves using keywords and phrases to ensure that Google and other similar search engines rank your business’ website higher in search results than your competitors. It is important to stress that while the idea may seem simple, effectively executing it may prove much harder than you might think.
Using SEO to its fullest potential requires a high level of understanding of current search engines systems and quirks. Making it even more difficult is the fact that a strategy that increases your website’s SEO right now may not work in six months. Thankfully for beginners, there are websites like Viseo.se and others that offer services to help you fully understand and embrace SEO.
If you’re still not sure about whether or not embracing SEO is right for you and your business, then please consider the following three points about the benefits of SEO;
- You are putting yourself at a disadvantage by not embracing it. It is highly likely that all your competition is using SEO strategies, and that means they are going to be pushing you further and further down search engines rankings. Lower rankings will mean that potential clients will have to click more pages to discover your business.
- SEO will connect you with clients quicker and easier than word of mouth or social media. People who are actively searching for what your business offers are much more inclined to engage with you immediately than if they see your site advertised somewhere else on social media. They will be looking for you much more than you are looking for them.
- Using SEO is a way to significantly increase your business’ brand awareness as your website will be visible to a much wider audience; the more often it is higher in the results of search engines. The more your brand increases in awareness, the more clients will trust that you are right for them. For more information about using SEO to increase brand awareness, you can look at this article from hotinsocialmedia.com.
You should hopefully see why embracing SEO is so essential for the success of business in 2020 and beyond. There is no doubt that you have a higher chance of success with SEO than without it. If you would like to learn more about SEO and the basics, then our previous article ‘SEO Beginners Guide: Know the importance of Search Engine Optimisation’ will prove a beneficial resource for you.