Doing business nowadays, is difficult due to the COVID-19 pandemic. However, as an entrepreneur, you should be willing to cope up with the new normal, so your business survives.
One clear way you can improve your business survival is to use digital marketing to your advantage. It’s your lifeline when all else seems lost, especially during these trying times.
Here are the major reasons why businesses should embrace digital marketing, especially during the post COVID-19 era:
Many People Are Becoming Aware Of Digital Marketing Efforts
Due to technology advancements, anything is accessible online. Hence, many people rely on the internet to buy things, look for work, and connect with other people. So, it’s crucial businesses become aware of digital marketing and how it works as well.
The term digital marketing refers to marketing efforts that are all done online. This method covers different resources, such as:
- Social media
- Search engines
- Online videos
- Online brochures
- Blog Posts
If you can manage to capture the attention of that vast audience with these resources, you have a higher chance of promoting your business or improving your marketing plans and strategies.
You Have A Brand To Promote Through Digital Marketing
Some business owners don’t realize that their business is actually a brand that they have to develop. Digital marketing is simply a means that’ll help them to pursue their “why” by pushing their “what”.
If you recognize that your business is a brand, then you’ll be able to select the right channel or medium in digital marketing to use. Your brand will be composed of the knowledge you have about your business. You just need to present your brand via an appealing approach to attract potential clients.
For example, if you’re looking to promote a common item such as Extractor Fans, digital marketing can do that for you. One way could be to get a page on Facebook and devote the content of that page to extractor fans. You can then find people whom you could invite to view and like your page. If enough people find your page likeable, this can boost your sales and efforts.
COVID-19 Makes Conventional Marketing Less Reliable
Traditional marketing used to involve going out and mixing with many people so you can bring in many customers. Entrepreneurs sponsor events where marketers could put their products or services in the spotlight.
For instance, if you were marketing cars, you would host an auto show where the public could come and inspect the cars up close. People could get into the driver’s seat and pretend they owned the cars. However, COVID-19 has made that too dangerous to pursue because it puts people at high risk of contracting the virus.
With digital marketing, you no longer need to go out and spread the word to the public that way. You can simply develop a page or a website that focuses on the great design of your cars. People who have internet access and computers will just visit your page or website.
Advanced software and Virtual Reality tools can boost the experience so you can bowl over your future customers who want to buy your cars. All these virtual platforms can make businesses much safer since they lessen being exposed to the virus during the marketing process.
Digital Marketing Is Supported By Online Payment Systems
If you’re pursuing digital marketing for your traditionally offline business, you may be wondering how to get people to convert from leads to paying customers, without a physical store.
The good news is, there are many reliable online payment systems available. These can work in tandem with your new digital marketing campaign since it will always be necessary to be paid for your product or service.
You’ll just need to merge your digital marketing efforts with the most convenient digital payment systems. For instance, if you partner with a reliable bank and they offer online banking, then you can arrange for payments to be made through that online banking channel. Alternatively, there are other payment gates you may wish to integrate. All you need to worry about is how to deliver your product or service to the customer.
Some people are new to digital marketing, but that’s fine since there’s always a first time for everything. If you’re worried your business will falter if you shift to digital marketing, you’re just holding yourself back. The truth is, many conventional businesses are now embracing digital marketing because it has proven to be beneficial for their sales and the way they operate.
Now that the impacts of COVID-19 are felt globally, it’s more important than ever to pivot your marketing efforts and focus on digital. That way, you can pursue business growth even when quarantine rules and restrictions are in place.