Top affiliate marketing trends in 2020

affiliate marketing

Affiliate marketing has evolved largely over the passage of time and it constantly experiences change.

The trends that you followed last year, might not be the best bet for you this year and likewise, this year trends might not make their way into 2021.

The competition is cut-throat in affiliate marketing and due to its constantly evolving nature, if you are able to identify new trends on time; you can reap a lot of benefit from it. The best affiliate networks UK also keep you updated about the latest trends and the upcoming ones, which help you in staying ahead in the game.

Top Affiliate Marketing Trends in 2020

If you are an affiliate marketer, then you must know about the following affiliate marketing trends that are ruling 2020. You can always take the lead by following these.


TikTok is one of the leading platforms of social media right now. It is one of the best channels to word out your opinion, in a creative way. If you are targeting the youth, then this platform is your best bet. This is a huge opportunity for affiliate marketers to flourish through. Thus, do not overlook this trend in 2020 and maybe 2021 too. It is not fading away anytime soon.

Seasonal Campaigns:

Seasonal campaigns are a huge hit in the affiliate industry. The everlasting campaigns are now an old story. Affiliate marketers are usually following the seasonal trend. For instance, when summer approaches, they start endorsing fitness equipments and more outdoor products. Likewise, they will promote breezy clothes and so on. Similarly, a month or so before winters, the shift will be made towards hot chocolate, coffee, cardigans and warm, fuzzy blankets. Thus, work according to seasonal shifts and stay ahead. You don’t want to be the last one!

Don’t lose your focus:

Losing focus is easy in this industry as it is always changing. Many people try to replicate someone else’s work ethic and they do so at a totally different vertical. Adding diversification to your portfolio is a great idea. But you need to excel in one thing first and then jump into another one. Be a pro at what you have already picked and then look for diversification. Do experiment but don’t lose focus.


Localization is the new trend for affiliate marketers and it is a game changer for all. Do not ignore the power of going local. But what is it? Localization means that you have to learn about the behaviors and interests of your users. They all will have different mindsets, cultures and lifestyles and the variation will help you sell your product more effectively, as you will learn about them in depth.


Affiliate marketing has boomed over the past few years and it will continue to flourish and evolve as more and more people turn their course towards it. However, following the trends will help you stay ahead in this competitive industry, so don’t lose sight of what trend is being followed.