Tips on How to Expand Your Customer Base

A business’ success is directly connected to its number of customers. Customers act as the stimulus and lifeblood of any business to keep its operations running.

They are the key element in generating profits to assure any business’s financial stability and sustainability.

So how can you expand your audience reach to have more customers while keeping the old ones?  This article will tell you five methods you can try and incorporate in your business to increase your customer conversion and retention.

5 Ways to Help You Expand Your Customer Base

There are no shortcuts in attracting loyal customers. It doesn’t happen in the blink of an eye or after a good night’s sleep.  So it’s critical to think of cohesive ways to reach and find customers to keep them coming back.

Although it’ll require effort and patience, it is not as hard as you think. In fact, here are some of the ways that can help you boost and expand your customer base:

1.   Make Use of Social Media and E-commerce Websites

E-commerce’s popularity and influence surged over the past year as the pandemic limited many transactions. Through e-commerce, anyone can now buy and sell goods and services online without the threat of being infected. Even if the pandemic ends, e-commerce is still expected to continue to grow in the coming years, with more security features and options available.

Because of its accessibility and ability to give customers any product they want, businesses are bound to create online versions of their stores to facilitate digital transactions. Some don’t even need to physically manifest their business – having an online presence is enough.

For example, an e-commerce website like Virtocommerce can introduce businesses to prospective customers by offering various services in one place. It provides convenience to both the owner and their customers to assist them in keeping their resources and content up-to-date, relevant, and of top quality.

So, it’s not a surprise that e-commerce and social media platforms are the primary mediums businesses use to drive traffic to their business. Facebook, Twitter, Instagram, and LinkedIn are where most businesses thrive nowadays. As consumers go digital and spend more time online, social media has now become the modern “marketplace.” Most business owners create ads, video promotions, and similar campaigns to attract customers.

2.   Strive for a Great Customer Experience

Understand the need of your customers. Doing so will help you gain insights and develop perspectives that match your clients’ needs. Respond quickly to their queries and requests without sacrificing quality.

If a customer talks or acts negatively, be the opposite. Make them feel that they are appreciated and heard. Doing this will make the customers happy. The happier the customers, the more loyal they become. They will even recommend your business to their friends and relatives to help you have more patrons.

3.   Learn to Adapt to the Changes in Your Business

Adjusting and adapting to changes is a significant part of a business’ growth. Especially if your business already has an established reputation, take advantage of it and reach out to more customers.

Follow social media trends, participate in online challenges, and overall be on top of whatever’s new in both offline and online communities. Being able to ride the ever-changing wave of what’s fresh and innovative will help you be on top of your game. It will also give your business traction to keep moving forward. Get out of your comfort zone and take the risk to explore and delve into new things.

4.   Offer Loyalty Reward to Your Customers

Product and service quality build customer loyalty. Developing a loyalty program further encourages them to choose your brand no matter what new companies of the same industry emerge. But how should you create your loyalty program? Where should you base it?

In choosing your loyal customers, consider the ones with the most purchases. You can also select those who have been there since the beginning. Simply giving them discounts, stamps, giveaways, and other exclusive promos will make them feel recognized and valued. This motivates existing customers to stay loyal and encourages prospective customers to try your business. Customers that feel appreciated talk more positively and will most likely make referrals.

5.   Build Connections and Partnerships

Build your business networks by making relevant connections with other businesses or persons of interest. Often, these connections unfold great opportunities that lead to your business’ success.

Find a company with similar goals, plans, and perspectives as yours and see if they want to work together. Making connections is not easy, so it’s vital to understand and learn how to properly reach out to important partners first.


Customers fuel the business. Without them, there is no business. Having a great customer base takes time and effort, but it’s easy to achieve by fervently following the tips stated above.