A lot of people have been launching online stores in recent times as a consequence of the pandemic. As people look for new ways to make money, e-commerce makes a lot of sense. However, it is not as simple as setting up a store and hoping that people will follow. For the latter to happen, advanced SEO is a must.
What is advanced SEO?
But, what do we mean by advanced SEO? Well, we’re talking about techniques that extend a lot further than keywords and link building. We’re talking about everything from intuitive navigation to advanced image optimization. This is because Google now considers the user experience that your website provides, especially the mobile experience, so SEO is much more than the words you incorporate into your content.
Some of the advanced SEO approaches you can use to ensure your online store launch is a success
Make sure your site loads quickly
The first step is to make sure that your website is optimized so that it loads quickly. We have already given a nod to image optimization, which is essential in terms of speeding up your website. Aside from this, you need to make sure you choose a web hosting provider with care, as your host will directly impact your site’s performance. Speeding up your site is important because you need to ensure that people don’t simply click off your store and go elsewhere. When this happens, it means your bounce rate is high, and this can lower your search engine ranking.
Use Quora to rank high
Another advanced SEO approach that you can use is making the most of social media platforms like Quora. We all know that Twitter, Instagram, and such like can be helpful. However, Quora is a great platform for increasing your SEO effectiveness. You can answer queries relating to your industry niche to get the word out about your company and boost your online dominance.
Learn from your past SEO efforts
In addition to this, it is important to learn from the efforts you have made so far. Businesses will never be able to progress if they do not use data monitoring tools so they can understand what marketing efforts are proving to be the most effective at the moment. From determining what posts get the most shares to find out what your visitors are mainly searching for, all of this data can help to power your SEO campaign.
Consider reoptimizing old content
Another advanced SEO marketing strategy that we recommend is reoptimizing old content. This enables you to build on the time you initially spent on writing content. Try to focus on posts related to your products and services and make sure the pages are at least six-months-old.
Mobile optimization is a must
Finally, the importance of having a website that is responsive and mobile-friendly cannot be ignored. Google has stated that their ranking websites based on the mobile experience first, so you need to make sure that your mobile website delivers and that you have an effective mobile SEO strategy in place.
As you can see, there are a number of different advanced SEO strategies that you can use to make sure that the launch of your online store is a success. Good luck!