Product packaging is a critical part of your brand and presents great opportunities for you to establish yourself ahead of the competition.
Certain colors and designs can evoke emotions and encourage feelings in consumers that you can exploit to boost sales volume. There are some very easy steps to take when it comes to designing packaging that can increase sales and make consumers feel good about buying from you. Package design as a marketing effort like this can be applied to every product fathomable, anything from child’s toys, to the likes of softgel blister packaging for medical products and supplies, etc.
Many of the new technologies for product packaging are becoming more and more desirable for certain businesses to succeed. They’re choosing options to help satisfy their clients on a more personable and efficient basis with the help of reliable suppliers like Stanley Packaging. Such technologies include fiber enhanced materials, smart packaging, three-dimensional printing, and robotics.
Fiber-Enhanced Materials
With the changes in the world becoming more and more prominent, the actual material used in product packaging has been scrutinized immensely. Many manufacturers have switched out the common plastics for a more plant-based foundation. Certain companies have begun using a stronger and lighter packaging material which eclipses glass or the common carbon fiber. Along with lamination, these alternative packaging substances provide great protection against the elements, which commonly cause issues with normal product shipping or handling.
Smart Packaging
Consumers are demanding more from the products they purchase. With the increasing online shopping activities also came more packaging and shipping issues. Many companies have become aware of product piracy which causes significant financial problems with supply chains and with the medical profession. With smart packaging, counterfeit medicines and illegal chemicals can be detected and diffused. Packages can now include concealed codes which transmit signals to a device which can read the signature encryption. This helps to identify the product and its location so its movement can be monitored.
Sensors are also being added to many product packaging options for tracking temperatures. This is an ideal solution for businesses that deal with food and beverages, as well as medications, flowers, and other perishable products.
3D Printing
Another innovative product packaging addition is the use of 3-dimensional printing. It works by building up layers on a design by squirting melted plastic on a single base. It uses a computer-based software program designed for playing a vital role for creative outlets. Such examples are labels that list their ingredients or instructions on the actual merchandise, or special brands that incorporate markings or designs. 3D printing has made remarkable improvements to packaging machine parts that can’t be engraved.
Although it’s still in it primitive form, 3D printing is increasingly becoming a part of the technology for product packaging for those who can afford to incorporate it. If you’re planning to include this in your company’s product packaging plans, look for an experienced and qualified packaging supplier to help you out.
Robotics
One of the greater advancements in technology for product packaging has been the use of robotics. This has been extremely helpful in the e-commerce sector. With robotic arm pieces used to sort and select little items to be placed into boxes, packaging and delivery have been more efficient and quicker. The actual pieces of the robots, such as their arms, can be placed and positioned for a variety of jobs. They can also be programmed to switch out functions to make them more compatible with actual task. The robots can be taught to implement new products in new environments and how to finish a project with complicated instructions.
They’re also becoming a necessity for many large retailers who wish to package and transport their products with speed and accuracy. The whole process of delivering products from the manufacturer to the consumer has been vastly improved due to robotics. Online grocers are able to package and ship their perishable foods with greater productivity and speed, ensuring an excellent customer experience. With automated packaging, there’s also the possibility of more products being produced, allowing companies to expand their reach.
Conclusion
Better packaging makes brand identification more apparent in the marketplace. In the past, products were simply packaged to get to the customer. However, now that the environment is being changed by more products and more ways to shop, it is necessary that companies change their product packaging technology to better the way the product is perceive.
More advanced packaging creates a stronger brand identity, which leads to more targeted customers, and a more profitable business. A well-designed and branded product packaging can differentiate it from the competition and give a lasting impression to the consumers, which is a win-win situation for everyone. With all these options available to you, your product packaging can only get better and better.
