On page SEO checklist to supercharge your website SEO in 2020


On-Page Seo Checklist 2020: Here is a comprehensive on-page seo checklist containing the best on-page seo techniques that will help you optimize your content and rank on Google.

So before getting started with the on-page seo checklist, let’s understand what on-page seo is?

On-page seo:

According to leading SEO Consultant in London and digital entrepreneur Fernando Raymond, On-page seo is the process of optimizing a single page on your website to help them gain search visibility, drive relevant traffic, and rank higher in the search engines.

On-page seo has many important factors, such as keywords research, Image optimization, links, user experience, etc.

We will discuss each factor in detail that will help you rank higher in Google.

Keyword research:

Seo starts with in-depth keyword research, so you must do your keyword research before creating your content.

Focus on search intent while doing your keyword research as you need to check whether your page can satisfy the search intent.

Search intent is of 4 types:

Informational: How to type, How to do keyword research? While you are creating informational content, you should include keywords like a how-to to help Google, and the user understands the type of content, which will help you gain visibility and drive traffic.

Transactional: How to buy type, How to buy backlinks? You should include keywords like buy.

Comparison: Like on-page seo Vs. Off-page seo.

Navigational: Search query entered with the intent of finding a particular website or webpage. Like searching for Google.com.

Your web page or content should satisfy the search intent, and if not, then the user will drift towards another site, which will increase your bounce rate, which is an indication to Google that your content is not good enough and will decrease your ranking.

So make sure that you do in-depth keyword research before creating your content.

Focus on one primary keyword: Always choose one Focus keyword for your content to avoid keyword cannibalization.

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google.

So never assign a focus keyword more than one page of content on your site.

Keyword placements:

After doing in-depth keyword research, you should know how to place your keywords to optimize your content.

The most important places where you must include your keywords are your URL, Title tags, Meta description, and in the first 150 words.Include keywords in URL:

While doing on-page seo, always check whether you have included your keyword in the URL.

Use keyword-rich URL, Which will help the user understand the content and increase your organic CTR.

Always keep your URL short and relevant to the topic so that it doesnt look spammy and rank higher in the search engines.

And short URLs are easy to share and remember.

Include keywords in Title:

Make sure that you put your keyword in front of the title tag, and apart from keyword placement, try to make it catchy and click-worthy.

You can use Title modifiers, which are words and phrases such as Best, How, Top,etc., to make your Title more click-worthy.

It will also help your page to rank on long-tail keywords and drive traffic to your site.

Include keywords in the First 150 words:

As Google puts more weight on your first 150 words While creating your content, you should try to include your keywords in the first 150 words.

But try to avoid keyword stuffing as you can get penalized by Google.

Include keywords in H1, H2, H3 tag:

While optimizing your content, always check whether you have placed your keywords in H1, H2, H3 tags.

Should wrap your Title in H1 tag and subheading in H2, H3 tags.

It not only helps the ranking but provides a proper structure to the content and makes it scannable.

Include keywords in the meta description:

You can use the meta description to attract the user by providing a concise description of the content and should include the relevant keyword in the front, and you can also add a call to action.

Just like title meta description should be catchy and click-worthy too.

Include LSI keywords or Synonyms:

while creating your content, it is not advisable to repeat your focus keyword as it may look like keyword stuffing, so to avoid that, you can use LSI keywords or synonyms in your content.

For example- LSI keywords for what is on-page seo?

On-page seo techniques, on-page seo checklist, on-page seo examples, on-page seo steps, on-page seo tutorials.

You can also use these keywords to improve seo traffic, create more visibility, and rank higher in search results.

Add Relevant and Quality links:

Internal links:

Adding Internal links are a powerful way to build site authority and improve site crawlability, indexability.

Always try to use descriptive or keyword-rich anchor text for internal links.

Internal links also help increase the dwell time, and while creating internal links, always make sure that your internal link must serve a purpose.

External links:

Always add relevant and high-quality external links, which will help you to rank high.

Ensure all your external links open in a new window as you don’t want your user to drift away from your site.

Check for any broken link and try to resolve them as it can hurt the user experience.

Image optimization:

While doing the image optimization part, use descriptive file names to save the images.

What does that means is you should always save the images based upon the content of the images.

Ensure all your images have the descriptive image file name and Alt tags; Google spiders use alt tags to understand what an image is all about.

Use high-quality images to create a better user experience for your readers.

Content optimization:

You should write your content so that it should be actionable and understood by the readers.

Your content needs to be unique and valuable than your competitor, not just lengthy.

Writing content, always remember to keep your paragraph short and scannable.

Make sure your keyword density should be less; otherwise, it will look like keyword stuffing.

Always try to use bullet points, H1, H2, H3 tags, and number list; it will help you break up your content and help your readers digest it.

Your content length also matters when it comes to ranking factors, but it should also have some unique value to offer your readers.

User Experience:

Your page should load in less than 3 seconds; as we know, page speed is one of the essential UI/UX factors; it helps improve your ranking and create a good user experience.

Make sure your website or page is mobile-friendly as most of the searches will be from mobile, so make sure that your website is mobile-friendly.

Your website should have an SSL certificate installed.

SSL is also a ranking factor, and if your website does not have an SSL certificate, then the google chrome now labels it as not secure, and it can hurt both your user experience and seo ranking.

Your font type should be easy to read and scannable, and your font size should be large enough to be easily read on all kinds of devices.


After completing all the mentioned above points, your content will be on-page optimized.

Make sure to follow the on-page checklist every time you create a website and new content for it to drive traffic and rank higher in the search engines.