Some brands, in comparison to others, seem to have all the luck on social media. Their posts will be the ones that get thousands of interactions, shares, and likes while everyone else struggles to get a quarter of what they have.
It’s worth considering that it’s not all down to luck but strategy. Regardless of the industry that you’re in, the tips I’ll be mentioning in this piece will help you create thriving online communities.
Why is Social Media Engagement Important?
In social media, engagement is vital. It’s often assumed that how many followers you amass is what matters when, really, it’s the interactions that are created. Followers going up are good for a temporary hit of dopamine, but high engagement means that not only are people seeing your content, but they’re also actively participating.
Importance of Understanding Your Audience
There are answers to certain questions that every business needs to know about its audience. Who are they? What do they like? Without understanding your audience, you can’t create a successful social media strategy. This is where analytics comes in. Use social media insights and analytics to collect information about the characteristics of your audience to understand their behaviour. It’s not possible to tailor content towards a customer persona that you don’t know about. If you’re working alongside a social media agency in London, knowing these insights can cause significant results in your client campaigns.
Compelling Content is King
It’s often said that content is king. But what people fail to realise is that not just any content is good, compelling content is good. It’s important that your content is compelling, high quality and actually resonates with the audience. It takes more than text posts to engage your audience. You will need to be taking advantage of videos, infographics and stories as this is more likely to be shared. The goal is to create content that your audience finds valuable and entertaining.
The Power of Visuals
The same way a picture is worth a thousand words, it can also be worth thousands of likes and follows. High quality images and visuals that contain vibrant graphics can make your post stand out from the rest. Platforms like Instagram and Pinterest are made for visual content so take advantage of this to stand out.
Leveraging Trends and Hashtags
Hashtags aren’t to be abused but used wisely. Research will need to be done to find out what hashtags are trending and make the most sense to use for the content you’re posting. Also, with the current state of social media, businesses should make sure that they don’t shy away from jumping on popular trends and challenges, as they can provide a massive engagement boost. Provided that it aligns with your brand’s voice and message, it could work wonders.
Engage with Your Audience
Engagement has always been and always will be a two-way street. You shouldn’t just post content and hope for the best. When you start to see the likes and comments under your post, you can engage with your consumers by responding to comments and messages. Showing them that there is a human behind the brand who cares about their thoughts can go a long way in building a sense of community.
Maximising social media engagement is no small feat. With the right strategies, there isn’t much that you can’t achieve on social media. As long as you remember to understand your audience, craft compelling content and leverage visuals, your engagement should continue to grow.
