How to improve your career with a Master in Marketing and Sales


Successful businesses need to sell their products. To achieve this, they need to build brand awareness and market themselves efficiently.

They need Marketing and Sales professionals who know all about the latest and most up-to-date tools and techniques for building brand awareness and engaging customers. The Executive Master in Marketing and Sales (EMMS) from the SDA Bocconi School of Management, in partnership with Esade Business School, covers every aspect of marketing and sales, providing its students with in-depth knowledge that can be applied both locally and internationally.

Why is marketing so important to sales?

Marketing and sales are inextricably linked. Customers cannot buy a business’s products if they don’t know that those products exist. A successful marketing campaign should aim to build brand and product awareness. It should create customer need for a product or brand and turn that need into sales by fully engaging those potential customers. But it doesn’t end there. Once a customer base has been established, long-term relationships with those customers must be nurtured and maintained by keeping them interested and engaged.

In recent years the world of marketing and sales has changed dramatically with the advent of the internet. Nowadays, an online presence is essential, allowing even the smallest, most localised business to potentially have a global reach. Successful Sales and Marketing executives will need to have the skills and knowledge to work in this fast-paced and ever-changing environment. And this is exactly why having an EMMS degree from the SDA Bocconi School of Management can open up new career doors.

What does the EMMS offer today’s aspiring MS executive?

SDA Bocconi’s part-time Executive Master in Marketing and Sales (EMMS) is the ideal program for the working executive looking to advance their career in this highly competitive area. The program offers students a total of 15 courses divided into 7 modules that are studied on a part-time basis through a unique blend of traditional face-to-face workshops and online learning. Taught entirely in English, the on-campus modules take place in Madrid, Barcelona and Milan.

Subjects covered in the 13-month long course include Marketing Management, Strategic Marketing, Digital Marketing, CRM and Business Intelligence, Marketing Analytics in the Era of Big Data, Social Media Marketing, Digital Business & 360° Communication and much more. In the workshops, participants will tackle specific issues from new perspectives, while real-world projects provide invaluable experience for improving career prospects. Furthermore, every student on the EMMS course is individually assessed and coached to develop their personal Professional Competence and Sales Skills, thus helping improve their professional profile.

An unmatched learning experience

Bocconi University is one of the few educational institutions that have invested in the latest teaching techniques. All students are taught the latest and most relevant subjects from professors who are respected for their experience and expertise. Participants enrolled on this program can access all the educational content through a state-of-the-art computer lab and a well-stocked library. SDA Bocconi aims to provide an unmatched learning experience to all its students that they can carry with them to reach more senior levels.

SDA Bocconi has a very effective Corporate Relations team. Over the years, this University has built strong relationships with employers, industry experts and others in the corporate sector. This helps students get very good jobs that fetch handsome salaries and other perquisites. So far, the university has forged more than 100 alliances with various companies and other organizations. Through these tie-ups, students get an opportunity to learn the latest concepts that are meaningful and relevant to the marketing industry.

About SDA Bocconi

The University of Bocconi was established in Milan in 1902 after receiving a generous grant from Ferdinando Bocconi. He was a wealthy merchant and wanted to set up an institution in the memory of his late son. Bocconi was the first institution to grant a degree in Economics. Though a private university, Bocconi stands for pluralism, liberalism and socio-economic development. Over the years, the University of Bocconi has always striven for equality of opportunity for all sections of society.