Adopting mobile usage as part of your business strategy

mobile phone app

Ensuring you and your employees’ connection to your business while on the go is a necessity in the modern business age, and modern mobile devices have made this simple, easy, and effective.

Mobile is no longer suffering the growing pains of the 2000s: in the 2010s, smartphone and internet infrastructure have been so widely adopted that these devices have been upgraded to necessities. But what about them do you and your business need to keep in mind?

Here we examine the most important components of mobile technology for modern business. Keeping these factors in mind will not only pay dividends in terms of your own efficiency, but will also help reduce future issues, and aid in maintaining customer engagement and retention.

Connecting to business network and data

Being able to quickly access business information is always going to be key when it comes to offering a quality service. This is one of the primary areas in which mobile technology shines. While this is generally true for all businesses, it is an especially fundamental component if your business is one which involves a lot of travel or operating away from your trading offices.

Modern smartphones act as small computers, offering updates and correspondence in real time, bringing with them all (or most of) the performance of a desktop system with added convenience. Rather than having to contact HQ via a live call, this technology allows employees to act independently, saving time on all sides of the client/business equation.

Proper online connectivity for key parts of a business is indispensable but, of course, this is a moot point if you don’t have proper business infrastructure like cloud storage in the first place. This is a base requirement if modern mobile integration is your goal. It also means that network security protocols should also be professionally installed. Luckily, as with all other facets of mobile technology, these two aspects have both come far enough along to allow relatively simple installation and understanding.

The importance of mobile insurance

The fact that business phones can act as mobile computers means that they can carry the data necessary for important daily operation. When dealing with multiple employees who utilise these as an arm of their work life, the need for insurance on these devices becomes a no-brainer.

“Insurance” (CC BY 2.0) by Got Credit

These devices are small, after all, and the constant moving in and out of pockets, as well as general user error, can cause issues which can trickle down to other facets of a business. Proper mobile phone insurancecan help protect against the likes of cracked screens, liquid damage, theft, and operating errors, among other common and not so common issues. Insurance in business is always a good idea, and as mobiles are a huge part of many modern businesses, its inclusion should not be ignored.

Keep work and personal phones separate

It may very well be possible to have employees use their own devices for business work, but this should be avoided whenever possible. Personal phones tend to be less protected, and they also run the risk of having users install programs they shouldn’t, which can cause further issues with both speed and security.

“Business people syncing data by mobile p” (CC BY 2.0) by Rawpixel Ltd

On dedicated work devices, you can block certain apps or websites, which not only allows a better level of confidence in the security of the devices themselves but can also prevent a loss in work hours which so often occurs with general browsing of outside websites.

Targeting mobile devices as a platform

It’s not just the business’ use of mobile devices which needs attention. Customer use – both established and potential – also plays a significant role. More customers than ever are contacting businesses through mobile devices, both through traditional calling and newer online avenues.

For a business this means adapting their online visibility and service to these users, offering the ability to operate to engage via mobile just as would be possible through desktop or laptop computers. Much of this, such as social media integration, is handled by the websites or apps, but other aspects need to be addressed by the business itself.

Website design is a big part of this, as many websites are built specifically for desktop access and will not resize or operate properly when accessed with a mobile device. Be sure to keep this in mind when designing your website, as a streamlined process here can easily make the difference between a customer staying or moving on.

This is doubly the case for online order forms. These not only need to be adapted to mobile screens, but they also need the requisite levels of security to ensure the safety of user data.

Don’t ignore progress

While it is true that some businesses can succeed without properly adapting to and for mobile devices, it should be noted that this level of stubbornness is almost always detrimental. Efficiency will suffer at the hands of such a decision, as will potential customer base, ease of engagement, and a wide variety of other factors.

Keep the above points in mind and your business will at the very least be able to compete on the same modern technological level as your contemporaries. It’s not a magic panacea for everything, but it might just prove the edge you and your business needs to get ahead of the pack.