8 Major AI Trends In The Fintech Industry In 2023

Fintech giant Revolut has unveiled a new holiday home rental feature today as it looks to broaden its reach in the travel market and snap up market share from Airbnb.

Fintech is one of the most innovative industries, with new technologies and approaches being adopted much faster than anywhere else.

That’s why it’s no surprise that features like machine learning, artificial intelligence, process automation, and natural language processing are increasingly becoming a necessity in different types of fintech software.

By implementing artificial intelligence algorithms, fintech companies can improve customer service, reduce costs, and make their systems more secure against fraud, which is critical in the financial industry.

In addition, the efficiency and security of a financial application or service stimulate the influx of investments, thereby accelerating the development of the company and the fintech industry as a whole.

Today, data-driven decisions, analytics and forecasting, and personalization of financial products are precious tools. And artificial intelligence algorithms play an essential role here.

Automating many routine and repetitive processes streamlines operations and reduces the risk of errors. At the same time, natural language processing makes interaction with customers much easier. The protection and fraud detection that AI solutions can offer increase security and trust in the company.

Thus, artificial intelligence is significantly changing the rules of the game and approaches to doing business in finance. This means one thing: developments in the field of artificial intelligence and its implementation in the financial sector are one of the main trends in the modern fintech industry since it allows for optimizing and increasing the quality of services, improving user experience, and preventing fraud.

Let’s take a look at the 8 top AI trends we can see in 2023.

Biometric security

AI-based software is an excellent way to improve security in the authentication process for financial transactions.

With facial and voice recognition technologies, customers benefit from increased security as well as a more user-friendly service as many processes become easier.

Artificial intelligence ensures a smooth and reliable authentication process. This significantly reduces the risk of fraud and makes user identity verification quick.


Another popular area of AI in fintech is hyper-personalization. With this approach, fintech organizations can provide more tailored financial offers and products based on the data collected and analyzed.

The integration of such solutions helps take the user experience to the next level by offering services and products that best suit the preferences, needs, and problems of a particular user. As a bonus, having a hyper-personalized approach further increases customer satisfaction and brand loyalty.

Personalized and unique user experiences are one of the main advantages of fintech, and AI can noticeably enhance it.

Smart contracts

Smart contracts are a great option for combining AI with blockchain technologies to increase the security, transparency, and efficiency of transactions.

With the use of smart contracts, both companies and users can benefit from automating processes and minimizing possible errors since such contracts are self-executing.

In addition, the transparency that blockchain technology guarantees helps to increase trust between all parties involved in financial transactions.

Fraud detection

When it comes to financial products, the security of customer funds is critical. After all, any mistake often leads to large fines from regulators and loss of trust in the company by the client, which in many cases can mean the company’s failure.

Innovative and effective fraud detection and prevention solutions include advanced artificial intelligence algorithms. AI can quickly identify anomalous patterns in real-time, thereby strengthening security measures and reducing the risk of financial loss.

Because artificial intelligence algorithms can analyze big data and do so in real time, finance becomes safer as companies can respond faster to cases of fraud, preventing the loss of money and reputation.

Risk management

Risk management is another essential aspect of any financial organization. Because AI can scrutinize and analyze multiple sources and volumes of data, the value of algorithms in preventing or minimizing risks cannot be overstated.

AI often operates by combining different data, which can significantly improve the accuracy of risk assessments and also help companies develop more informed decision-making processes.

Effectively identifying and neutralizing potential risks increases the company’s resilience and flexibility, which is a competitive advantage in the rapidly changing financial industry.

Algorithmic trading

The use of AI-based algorithms significantly simplifies and makes many financial operations, such as trading, more accessible. Algorithms can efficiently analyze complex market data and automatically open or close orders according to specified parameters.

Unlike humans, AI analyzes faster and benefits from more opportunities.

Today, algorithmic trading is becoming increasingly popular because it not only reduces risks but is also an attractive option for passive income without human intervention.

Automation and ready-made strategies offered by AI algorithms help increase profitability and allow faster response to signals, which is especially valuable in volatile markets.

Regulatory compliance

Regulatory compliance is often a major headache for many financial institutions, as failure to comply with even one rule can result in hefty fines. And the value of AI in this case is that it helps companies navigate complex regulatory rules more effectively.

By automating many compliance-related processes, companies get a valuable tool that can provide thorough reporting that can significantly minimize the risk of compliance violations and the associated fines for being non-compliant.

It is often the improved accuracy and timeliness of reporting that makes AI so attractive to fintech companies that pay special attention to compliance and integrity in their financial transactions.


AI-based chatbots and virtual assistants have been a trend in recent years. With the use of AI algorithms, companies may benefit from a more customer-oriented approach, as chatbots and assistants can offer instant customer support for financial queries. Thus, it greatly simplifies things and helps solve customer problems, as well as provides account management advice and investment recommendations in some cases.