In recent years, digital marketing has been a vital component of business promotion and advertising. There has been a significant increase in demand for online marketing.
In light of the global pandemic, traditional marketing took a back seat. The online marketplace became saturated for large-scale and likewise small businesses. The company that was able to thrive are those with creative and solid digital marketing strategies.
For online food businesses like a cloud kitchen, digital advertising plays a significant role in brand creation and awareness. With the absence of a brick-and-mortar shop, transaction count relies heavily on online promotion rather than foot traffic. In this text, we will be discussing seven marketing strategies that a cloud kitchen can utilise to leverage the power of social media.
Be active locally via search engine optimisation
Increase your restaurant visibility within your vicinity by registering to Google My Business. In this way, if users will search for “Apple pie near me”, the search engine will automatically pick your store based on your registered GPS location. SEO can significantly impact your online traffic through a pinned address. Your online store will receive orders via Google search, maps, or assistant.
Make SEO a priority
An intelligent restaurateur will set up an SEO-friendly website. SEO can increase online food ordering traffic with a single Google search by the user. Below are tips for making SEO a priority for your website.
- Food ordering websites must utilise SEO elements like meta tags, URL site map, 301 directs, and duplicate content. In this way, search rankings are better.
- Include relevant keywords to your website like “online restaurant in <location>”. Words and phrases can improve visibility in Google searches.
- Start a blog that features sound and quality content relevant to your business, like recipes, cuisines, or food delivery.
- Partner with a reputable digital marketing agency that can do more than just graphic design but other supplementary marketing efforts for your business. It’s one thing to have a great-looking website, but it also needs to offer great functionality and be built with SEO in mind so that people actually find it. Many great web designers are surprisingly unaware of SEO and other marketing considerations and focus purely on the aesthetics and basic functionality of the sites they build. So don’t just pick the web designer closest to you with a nice-looking portfolio. Instead, try to find a provider with a more holistic offering like Oxford-based web agency XIST2. They provide not only great web design but also SEO, social media management and other complementary services to help you grow your online presence. After all, there is no point in having a great shop front if your shop is buried deep in the jungle.
Social media engagement
With the lockdowns, most people realised that we can still connect even if we are apart. Social media paved the way for communication in these times. So get creative and utilise all social media platforms. With over a billion users, everybody is on social media, especially on activities like food ordering.
Content marketing strategy
Video marketing has gained traction with Tiktok’s popularity. Videos are more engaging for most people than text-based content. Upload informative videos that appeal to the emotions and promote your cloud kitchen brand.
The power of influencer marketing
Social media created a strong influencer culture that expanded on food, cosmetics, clothing, etc., and this platform paved the way for influencer marketing. Tap on the followers and talent of food bloggers to create and post content for you. Usually, influencers do it in exchange for rewards and some restaurant perks. Select a reputable food blogger with a following similar to your target market. Create quality content like food, restaurant, or crew shots.
Good old-fashioned email and mobile marketing
Reach out to the traditional market that is not on social media. Sometimes they do not have your mobile application, or they do not visit your website. Reach out to these customers and inform them of offerings and treats through SMS or email.
Exclusive offers and gimmicks
Run promotions, special offers, and contests to your consumer database. In this way, referral marketing is at play if they order online with their friends and families.
The success of your cloud kitchen business depends on creativity and proactiveness in deploying SEO techniques, social media engagement, content strategy, influencer, mobile, and email marketing. Online food delivery services rely heavily on online resources by engaging with consumers on various digital marketing channels. A ghost kitchen consumer base is tech-savvy and very much active online. It is only reasonable that the connection will also be digital or online.
Photo by EKATERINA BOLOVTSOVA from Pexels
