6 marketing tactics that actually work

digital marketing trends

Nowadays, there are dozens of marketing strategies that you and your business could be using.

However, not every marketing tactic will have the same payoff, meaning it is important to find strategies that not only work for other businesses but also work for you and your audience

Here are six marketing tactics that actually work which you should try this year.

Ringless Voicemail

While many people think that direct marketing over the phone is dead, that sort of attitude ignores the fact that millions of Americans are using their smartphones on a daily basis. The question then becomes: what’s the best way to reach this audience? While most people won’t answer the phone if they don’t recognize the number, ringless voicemail marketing allows you to circumnavigate this behavior and still reach customers.

With ringless voicemail, a customer receives a notification of a voicemail which they are more likely to listen to and then they are to answer a phone call from another number. This ensures that your target audience actually hears your message, increasing the likelihood that they convert.

Abandoned Cart Emails

If you are trying to activate more sales in your business email marketing is a great strategy to consider. One of the best ways to leverage email campaigns is to send abandoned cart emails to your customers. Many times, the customer will add a product to their cart and not complete the transaction. By emailing them see if they are still interested in making a purchase of that item, you can increase the likelihood that your abandoned carts actually convert.

Direct Mail

Many people think that direct mail is dead, however for the right audience and product, direct mail can be incredibly effective. Recent studies show that millennials especially respond to personalized direct mail that addresses one of their needs. Direct mail can also be very effective for businesses that are local to the address mailed to, such as coupons for a new restaurant in the neighborhood. Don’t write off direct mail before you really think about the way that it could help your brand.


Social media influencers can be risky to use, but micro-influencers are usually much easier and may even offer the same benefits. A micro-influencer may not have as broad an audience at some of the bigger players online, but they make up for that with depth and authenticity. If you can find a micro-influencer who wants to rep your brand to their niche audience, it may be worth trying out. You might be surprised by how much buzz it can generate.

Facebook Leads Campaign

If you need more leads, Facebook can be a major boon for you. By running a simple lead generation form on the popular social networking site, it’s easier than ever it’s collect information about your audience. Having these sorts of hand-raisers for a new product or service can help you start to build a customer base and ensures that you are only reaching out to people who have expressed interest in your business. The ubiquity and ease that Facebook offers for these sorts of campaigns make it well worth the investment of time and money.

The Help Of An Agency

Of course, executing all of these marketing campaigns on your own can be tricky if not impossible. That’s why retaining a Fresno marketing agency or other third-party consulting agency in your area can help you really achieve your goals. Not every business can afford to pay for another full-time employee with full-time benefits. However, hiring an agency may be in the cards, which is why this is a marketing tactic worth considering. You’ll breathe a sigh of relief when you see how much it frees up your schedule and mind to focus on bigger strategic decisions.