5 Red Flags to Watch Out for When Choosing an SEO Agency


SEO agencies can be a valuable asset to your business. Alongside helping improve website traffic, they can enhance your user experience and can keep you up to date with the latest trends.

Of course, not all agencies are equal – so it’s important to do your research. With so many companies promising to offer the best service, you need to ensure that you choose a team of reputable professionals.

Inability to provide a customized experience.

When it comes to Search Engine Optimization, there is no one-size-fits-all solution. Every business and website is unique, and the right team will recommend a strategy that is suitable for your particular circumstances.

Search for individuals that offer a variety of services and packages such as Dark Horse SEO Manchester. From paid social advertisement to content marketing, and PPC – they have you covered.

An agency that prioritizes aesthetics over optimization.

Having a unique and attractive website is a great asset for your brand, but it’s not the primary focus of search engine optimization. The fact is, there is no point in having a beautifully designed site if nobody knows that it exists!

Your chosen agency should be doing everything it can to enhance responsiveness and speed. Producing relevant and high-quality content is another important area to focus on before fixing design issues.

Overpriced and under-priced services.

Depending on the services you require and the results you want, SEO can get rather costly. However, the fees shouldn’t be so astronomical that you can’t fit them into your budget.

Additionally, things that seem incredibly cheap may not be the most reliable. It’s worth getting quotes from a few different businesses so that you can see what the averages are.

Guaranteed ranking with unrealistic timelines.

Search Engine Optimization can do wonders for your business, but it’s not something that will make drastic changes to your sales overnight. If a company is offering guaranteed rankings with unrealistic timelines, it’s a serious red flag.

A good business knows that the best results are ones that are obtained over time. Don’t be fooled by promises that seem too good to be true.

Lack of communication.

No matter what service you outsource, communication is extremely important. You need to be aware of what your SEO agency is doing and how your website is being impacted.

If a company is taking a long time to answer questions, they may have too many clients or don’t take your concerns seriously. Without responsiveness, you’re not going to get the results you desire.

Final Words

There are a lot of different things to take into consideration when choosing an SEO agency, but don’t skip over the above. Without doing to the necessary research, you may end up paying thousands of dollars for poor service.