Advice
The importance of neuroscience in business
Whilst neuroscience may be the new industry buzz word, businesses are still failing to obtain a true insight into what their customers think and feel and…
Monday 21 September 2026
Dr Lynda Shaw, a cognitive neuroscientist and chartered psychologist specialising in the psychology of ageing and business improvement. A hugely popular speaker with an innovative, practical and immediately applicable approach, Dr Shaw offers insights into a variety of relevant and often controversial issues.
Whilst neuroscience may be the new industry buzz word, businesses are still failing to obtain a true insight into what their customers think and feel and…
Ageism is not an uncommon occurrence in the work place, but why does its prominence still affect so many of us in various stages of our…
A study released by Gallup in 2013 found that only 13% of workers felt engaged and enjoyed their job so with winter just around the corner…
There is a deceptive misconception in business. Many seem to believe that when someone buys from us we automatically have their loyalty.
Hewlett Packard recently announced 50,000 job cuts. What could be a more graphic example of the changing dynamics of the work place?
Returning to work after a period away to have a baby can be a daunting and anxious experience for many women, particularly first-time mothers.
Every decision, whether it is personal or business, is based on an emotional response. Our perspective is strongly influenced by emotion and this includes our attitudes,…
Back in the 1980s we saw a massive growth in the IT industry. Sales forces thought they were omnipotent. They were selling fantastic products in a…
Research has shown time and time again that employee satisfaction leads to employee loyalty, which leads to customer satisfaction and customer loyalty. A strong solid business…
Would Pollyanna have made a good businesswoman? Could a little girl with an incredibly infectious positivity bias have made money in austere times? Or would her…
Think of those you know who make good leaders. Are they innovative and creative? Are they analytical and concise? Are they good at juggling shareholders and…