Expanding your product range could boost your profits

Most companies know that the simplest way to expand your brand is to widen the range of products and services you offer. Businesses have been employing this tactic for years, expanding beyond their core product range in order to secure the business they know their customers will otherwise take elsewhere. Hairdressers offer cosmetic treatments; supermarkets stock everything from clothes to furniture; and when was the last time you saw a garden centre that just sold plants?