Brands & businesses are missing out on Trillion Pound Muslim lifestyle sector

The research, compiled by UK’s first-ever B2B conference, discussed this reportedly fast-growing sector with over 150 businesses taking part in a London based conference which discussed and showcased how the Muslim lifestyle sector had grown and evolved over the last decade.

Alongside recognised brands such as Tesco, Asda and Ogilvy Noor, the event brought together businesses, sector experts, entrepreneurs, investors and industry specialists from across the UK.

The conference featured seminars from industry experts, panel discussions and networking sessions across a number of sectors such as fashion, food and drink, travel, media and finance. It is the first event of its kind ever held in the UK.

According to the latest statistics, the Muslim consumer lifestyle market is today one of the fastest growing sectors globally with a recent report estimating the global expenditure on food and lifestyle sectors at £1.2 trillion.

The UK is now seen as a key market for the Muslim lifestyle sector with brands and businesses from the Middle East and Far East keen to connect with consumers.

Tahir Mirza, founder and director of MLE Connect, said: “The entire conference was designed to stimulate debate about how the Muslim lifestyle sector has evolved and how to capitalise going forward.

“The sector provides a huge opportunity for brands and businesses across the UK and the world – and it is only going to get bigger.